Agencies

• Agencies

  Bertelsmann A.G. to Buy CDnow

  BERTELSMANN A.G., Gutersloh, Germany, has agreed to acquire the unprofitable online music retailer CDnow Inc. in an all-cash tender offer for some $141

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  Top Sites for a Well-Rounded Life

  IT’S ALWAYS USEFUL to learn of some truly worthy Web sites out there. Though it’s an ever – changing – and growing – list, here are some of my favorites.

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  Loyalty Magic

  Hotel meshes data across properties THE PREFERENCE of a smoking or non-smoking room, and which daily newspaper a guest enjoys may not seem like key business-building

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  MESSAGE IN A BOX

  Care Packages CarePackages.com has a concept that fills both business-to-business and business-to-consumer needs.The packages – developed around several

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  Crossroads or Dead End?

  I’VE SAID THIS so many times that I’m tired of saying it: The U.S. Postal Service is at a crossroads.The postal governors know it. The House postal subcommittee

• Agencies

  ACCOUNT ACTIVITY

  Cooks@Home.com This Internet-generated list of 51,811 names offers mailers the chance to reach cooks at home by e-mail or direct mail. Cost: $225/M Selections:

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  Weekend Getaway

  Audio Book Club uses sweeps to boost membership AUDIOBOOKCLUB.COM offers a chance to get away this summer – for people who like to escape with a good

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  CARD DECKS & INSERTS

  Baldwin Cooke This list of 100% credit-checked executives who have purchased products from the Baldwin Cooke Co. is managed by Merit Direct. Baldwin Cooke

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  Money Shot

  WITH ALL the hoopla over the synergy of direct response television, the World Wide Web and CD-ROMs, you can understand why older media like radio and

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  Cease-fire

  MAPS agrees that Yesmail’s no spammer; suit on hold LITTLE MORE than a week after it erupted, the great war between e-mailer Yesmail.com and Mail Abuse