Agencies

• Agencies

  Metamorphosis

  Two recent promotions, two very different approaches ALL INDUSTRIES have their deep, dark secrets, direct marketing no less than any other.No, we’re not

• Agencies

  MeritDirect Debuts Co-op

  Old-Time DM Works Best Online FORGET THE technology. The most valuable asset for an online venture is old-fashioned direct marketing horse sense.That

• Agencies

  Bertelsmann A.G. to Buy CDnow

  BERTELSMANN A.G., Gutersloh, Germany, has agreed to acquire the unprofitable online music retailer CDnow Inc. in an all-cash tender offer for some $141

• Agencies

  Top Sites for a Well-Rounded Life

  IT’S ALWAYS USEFUL to learn of some truly worthy Web sites out there. Though it’s an ever – changing – and growing – list, here are some of my favorites.

• Agencies

  Crossroads or Dead End?

  I’VE SAID THIS so many times that I’m tired of saying it: The U.S. Postal Service is at a crossroads.The postal governors know it. The House postal subcommittee

• Agencies

  ACCOUNT ACTIVITY

  Cooks@Home.com This Internet-generated list of 51,811 names offers mailers the chance to reach cooks at home by e-mail or direct mail. Cost: $225/M Selections:

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  CARD DECKS & INSERTS

  Baldwin Cooke This list of 100% credit-checked executives who have purchased products from the Baldwin Cooke Co. is managed by Merit Direct. Baldwin Cooke

• Agencies

  Money Shot

  WITH ALL the hoopla over the synergy of direct response television, the World Wide Web and CD-ROMs, you can understand why older media like radio and

• Agencies

  Cease-fire

  MAPS agrees that Yesmail’s no spammer; suit on hold LITTLE MORE than a week after it erupted, the great war between e-mailer Yesmail.com and Mail Abuse

• Agencies

  Bush Wins DM Straw Poll

  George W. Bush is the next president of the United States. And the new senator from New York will be Rick Lazio.Those are the results of a straw poll