Agencies
-
Agencies
Direct Media Holds 25th Annual Co-op
Tracking E-Visitors May Soon Get a Lot Tougher SCRAP YOUR COOKIES. Within three years, legislation will prohibit the involuntary identification of visitors
-
Agencies
Smart Targets
It pays to segment your markets into groups of similar customerseveryone knows that data is the most important element in business-to-business marketing.
-
Agencies
New and Improved: A Good Old-Fashioned Homemade Original
HOW BIG A HOUSE do you need to make “homemade” ice cream?If you have one of those electric gadgets that can turn out a pint of mushy ice cream for about
-
Agencies
Opt-in in the U.K.
British direct marketers debate privacy and e-mail IF YOU’RE GOING to solicit and use e-mail addresses, you’d better do it right. In the United States,
-
Agencies
Quality Control
Top B-toB marketers use benchmarking and other tools to determine what customers wanta stute direct marketers have learned that it takes more than data
-
Agencies
Lawsuits Claim False Advertising
AT&T, Sprint and WorldCom, the nation’s top three long distance telephone companies, are being sued for false advertising in the marketing of their services
-
Agencies
SPIRAL MARKETING
Friends Who Shop Together… SOME MARKETERS shy away from viral marketing in which the recipient of an e-mail message is encouraged to pass it along to
-
Agencies
Tough Lessons in Web Development
LOSING THE ELECTRICITY for two weeks after Hurricane Fran hit turned out to be the least of the problems for the Queensboro Shirt Co. when it tried to
-
Agencies
Stockbrokers
THE SHIFT from a brick-and-mortar economy to online brokerage services is transforming the role of stockbrokers and how clients are charged for investment