Agencies

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  Loyalty Magic

  Hotel meshes data across properties THE PREFERENCE of a smoking or non-smoking room, and which daily newspaper a guest enjoys may not seem like key business-building

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  MESSAGE IN A BOX

  Care Packages CarePackages.com has a concept that fills both business-to-business and business-to-consumer needs.The packages – developed around several

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  LITIGATION

  Toysmart Settles With FTC TOYSMART’S SETTLEMENT with the Federal Trade Commission forbids the sale of the failed online toy retailer’s customer information

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  Weekend Getaway

  Audio Book Club uses sweeps to boost membership AUDIOBOOKCLUB.COM offers a chance to get away this summer – for people who like to escape with a good

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  DMI Debuts Business Mailers Alliance

  Direct Media hopes that the dual appeal of transactional data and low pricing will drive clients to join its Business Mailers Alliance cooperative database.The

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  DIMENSIONALS

  Stuck-Up Marketers A RECENT MORNING’S mail brought a rather chilling surprise: a pre-pinned voodoo doll.”Horrors!” we thought. “Did our last database

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  Test Cell Traps

  How to determine exactly what you’re testing ONE OF THE defining characteristics of database marketing is the ability to test and evaluate. By refining

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  Metamorphosis

  Two recent promotions, two very different approaches ALL INDUSTRIES have their deep, dark secrets, direct marketing no less than any other.No, we’re not

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  MeritDirect Debuts Co-op

  Old-Time DM Works Best Online FORGET THE technology. The most valuable asset for an online venture is old-fashioned direct marketing horse sense.That

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  The Next Revolution Tiptoes In With a Feeble Joke

  Instead of blowing you away with news of how your life as a television viewer will be radically changed, ReplayTV just kids aroundMAKE NO MISTAKE about