Agencies
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Agencies
Anti-Spam Legislation Moves to Senate
The U.S. House of Representatives approved a bill last month that tightens government control over unsolicited commercial e-mail. The legislation would
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Agencies
LEGISLATION
SSNs Under Attack COMPANION LEGISLATION has been introduced in the House and Senate that would prohibit direct marketers from using Social Security numbers
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Agencies
Direct Media Holds 25th Annual Co-op
Tracking E-Visitors May Soon Get a Lot Tougher SCRAP YOUR COOKIES. Within three years, legislation will prohibit the involuntary identification of visitors
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Agencies
Smart Targets
It pays to segment your markets into groups of similar customerseveryone knows that data is the most important element in business-to-business marketing.
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Agencies
New and Improved: A Good Old-Fashioned Homemade Original
HOW BIG A HOUSE do you need to make “homemade” ice cream?If you have one of those electric gadgets that can turn out a pint of mushy ice cream for about
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Agencies
Opt-in in the U.K.
British direct marketers debate privacy and e-mail IF YOU’RE GOING to solicit and use e-mail addresses, you’d better do it right. In the United States,
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Agencies
Quality Control
Top B-toB marketers use benchmarking and other tools to determine what customers wanta stute direct marketers have learned that it takes more than data
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Agencies
Lawsuits Claim False Advertising
AT&T, Sprint and WorldCom, the nation’s top three long distance telephone companies, are being sued for false advertising in the marketing of their services
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Agencies
SPIRAL MARKETING
Friends Who Shop Together… SOME MARKETERS shy away from viral marketing in which the recipient of an e-mail message is encouraged to pass it along to