Topic

Agencies

  • MediaOne ONE?

    CABLE FIRM ACQUIRED BY AT&T BROADBAND IS IN SECOND PHASE OF A BIG DATABASE PUSHTALK ABOUT CHANGE: The folks in the marketing department at the former

  • L.L. Bean Sued Over Online Taxes

    A CLASS ACTION LAWSUIT filed against L.L. Bean, Freeport, ME, claims that the retailer overcharged sales tax to a customer who used coupons issued through

  • BACK-TO-SCHOOL PROMO

    Val-Pak Giveaways GIVING OUT FREE MONEY is a hard act to follow. But Val-Pak is trying. In August, the Largo, FL-based co-op mailer, which had great success

  • Lookee Here – or There, or There…

    I FOUND THIS MISSIVE in the Pushing the Envelope mailbag a few months back:Here’s an idea for your column, inspired by the “Best of Spring” digest-size

  • Frederick’s Picks Up $5 Million in Financing

    Frederick’s of Hollywood, which filed for Chapter 11 bankruptcy protection July 11, has received $5 million in interim financing. Frederick’s intends

  • people

    Frequency Marketing Inc., Cincinnati, promoted Jim Kuschill to senior vice president, chief technology officer. He joined FMI in 1995.UtopiAd.com, Reston,

  • A -Plus

    Delta Education gets a good grade for its segmentation tacticsafter segmenting its database by channel, educational products company Delta Education discovered

  • NEW LISTS

    National Geographic National Geographic’s 163,073 catalog buyers have purchased apparel, outdoor gear, scientific instruments, jewelry, collectibles and

  • Does a Study of Universal Postal Service Make Sense?

    THE PROPOSED Postal Modernization Act (H.R. 22) calls for a study of universal postal service to be undertaken by a congressional or presidential commission.