Agencies
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Agencies
ACCOUNT ACTIVITY
Romantic Homes Gardeners Romantic Homes’ subscriber base has been enhanced with Z24 product buyer data. As a result, the 7,800 names on the new Gardening
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Agencies
Random House Starts E-Book Unit
Random House Inc. has entered the digital market with the debut of its unit for electronic books. The mega-publisher follows giant Time Warner as the
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Agencies
E-MAIL LISTS
BackOffice E-mail The BackOffice E-mail list includes more than 32,000 subscribers and registered site users who gave permission to receive third-party
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Agencies
Opt-in in the U.K.
British direct marketers debate privacy and e-mail IF YOU’RE GOING to solicit and use e-mail addresses, you’d better do it right. In the United States,
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Agencies
Tough Lessons in Web Development
LOSING THE ELECTRICITY for two weeks after Hurricane Fran hit turned out to be the least of the problems for the Queensboro Shirt Co. when it tried to
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Agencies
Quality Control
Top B-toB marketers use benchmarking and other tools to determine what customers wanta stute direct marketers have learned that it takes more than data
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Agencies
Lawsuits Claim False Advertising
AT&T, Sprint and WorldCom, the nation’s top three long distance telephone companies, are being sued for false advertising in the marketing of their services
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Agencies
SPIRAL MARKETING
Friends Who Shop Together… SOME MARKETERS shy away from viral marketing in which the recipient of an e-mail message is encouraged to pass it along to
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Agencies
Loyalty Magic
Hotel meshes data across properties THE PREFERENCE of a smoking or non-smoking room, and which daily newspaper a guest enjoys may not seem like key business-building