Agencies
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Clicks With Kids
Cricket and its six sister pubs use e-commerce to enhance good old-fashioned qualityConsider the typical child: He or she spends latchkey afternoons staring
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Marketing Jumpstart
Microsoft’s acquisition of DriveOff.com means the car seller can fatten its database and bolster e-mail promotionsDriveOff.com views being acquired as
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Money Shot
WITH ALL the hoopla over the synergy of direct response television, the World Wide Web and CD-ROMs, you can understand why older media like radio and
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Cease-fire
MAPS agrees that Yesmail’s no spammer; suit on hold LITTLE MORE than a week after it erupted, the great war between e-mailer Yesmail.com and Mail Abuse
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CARD DECKS & INSERTS
Baldwin Cooke This list of 100% credit-checked executives who have purchased products from the Baldwin Cooke Co. is managed by Merit Direct. Baldwin Cooke
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The List-less Customer Database
Targeting a customers’ needs can improve a company’s opportunities MOST OF US have been involved in the planning, development and/or use of at least one
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Bush Wins DM Straw Poll
George W. Bush is the next president of the United States. And the new senator from New York will be Rick Lazio.Those are the results of a straw poll
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HOME FURNISHINGS
Designing Woman Futurist Faith Popcorn has never been our favorite prognosticator. She does, however, earn our respect for being the only consultant we
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Agencies
Payback Time
FINALLY-someone has had the nerve to stand up to MAPS (Mail Abuse Prevention System LLC).Yesmail filed an action against the Internet watchdog, and it