Agencies
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Agencies
Setting Realistic Expectations for Your Database
MUCH CONTINUES TO BE WRITTEN and said about measuring return on investment (ROI) on a marketing database or other customer information system. How big
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Agencies
Best of Breed
MARKETERS EMBRACE DATA MANAGEMENT SYSTEMS, BUT THEY MAY NOT BE INTEGRATEDEVERYONE KNOWS a true enterprisewide data system when they see one: It links
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Agencies
ACCOUNT ACTIVITY
Romantic Homes Gardeners Romantic Homes’ subscriber base has been enhanced with Z24 product buyer data. As a result, the 7,800 names on the new Gardening
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Agencies
Opt-in in the U.K.
British direct marketers debate privacy and e-mail IF YOU’RE GOING to solicit and use e-mail addresses, you’d better do it right. In the United States,
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Agencies
Quality Control
Top B-toB marketers use benchmarking and other tools to determine what customers wanta stute direct marketers have learned that it takes more than data
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Agencies
Lawsuits Claim False Advertising
AT&T, Sprint and WorldCom, the nation’s top three long distance telephone companies, are being sued for false advertising in the marketing of their services
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Agencies
SPIRAL MARKETING
Friends Who Shop Together… SOME MARKETERS shy away from viral marketing in which the recipient of an e-mail message is encouraged to pass it along to
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Agencies
Tough Lessons in Web Development
LOSING THE ELECTRICITY for two weeks after Hurricane Fran hit turned out to be the least of the problems for the Queensboro Shirt Co. when it tried to
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Agencies
Stockbrokers
THE SHIFT from a brick-and-mortar economy to online brokerage services is transforming the role of stockbrokers and how clients are charged for investment