Agencies
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Agencies
One of a Kind
New merge/purge service cleans e-mail lists New software for merging and purging e-mail files to remove duplicate names is being evaluated by e-mail service
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Agencies
Opt-in in the U.K.
British direct marketers debate privacy and e-mail IF YOU’RE GOING to solicit and use e-mail addresses, you’d better do it right. In the United States,
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Agencies
Lawsuits Claim False Advertising
AT&T, Sprint and WorldCom, the nation’s top three long distance telephone companies, are being sued for false advertising in the marketing of their services
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Agencies
SPIRAL MARKETING
Friends Who Shop Together… SOME MARKETERS shy away from viral marketing in which the recipient of an e-mail message is encouraged to pass it along to
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Agencies
Tough Lessons in Web Development
LOSING THE ELECTRICITY for two weeks after Hurricane Fran hit turned out to be the least of the problems for the Queensboro Shirt Co. when it tried to
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Agencies
Quality Control
Top B-toB marketers use benchmarking and other tools to determine what customers wanta stute direct marketers have learned that it takes more than data
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Agencies
POLICY SHIFT
Insurance marketers turn to the Web to explain – and sell – their products TIRED OF SHOPPING from broker to broker to get a decent price on insurance?
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Agencies
LITIGATION
Toysmart Settles With FTC TOYSMART’S SETTLEMENT with the Federal Trade Commission forbids the sale of the failed online toy retailer’s customer information
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Agencies
DMI Debuts Business Mailers Alliance
Direct Media hopes that the dual appeal of transactional data and low pricing will drive clients to join its Business Mailers Alliance cooperative database.The