Agencies

• Agencies

  Movable Type

  ALL THE technological changes in the printing industry over the past few years inevitably have led to the creation of a Web site that markets printing

• Agencies

  SPEED or SCOPE

  The benefits of best of breed vs. black box ARE BEST-OF-BREED OPTIONS universally the best choice for marketers? Trade-offs can include implementation

• Agencies

  HealthCentral to Buy DrugEmporium.com

  HealthCentral.com will expand its reach in the online pharmaceutical market by acquiring DrugEmporium.com, an online subsidiary of Drug Emporium Inc.,

• Agencies

  On-the-Go Discounts

  Vindigo’s instant offers target palm computer users DROPPING BY Keens Steakhouse in midtown Manhattan for a bite? Your Palm Pilot just may deliver a discount

• Agencies

  PARTNERSHIPS

  Brokers Team With Shop2u SHOP2U.COM, Fairfax, VA, has launched a cooperative e-mail program and partnered with a dozen list brokerage firms that will

• Agencies

  Rumors of Direct Mail’s Death…

  Study shows mail is holding its own as Internet spending grows NESTLED IN THE PAGES of Veronis Suhler’s most recent Communications Industry Forecast are

• Agencies

  Cover-ups

  IF THIS ISSUE’S Hot Creative had a theme, it would be protective coverings: from tin cans to sun block to – well, to other things. Some coverings might

• Agencies

  Name Your Retention Tool

  Priceline.com puts major effort into cross-sellingPriceline.com Inc., the Norwalk, CT-based company that’s made direct marketing innovation its stock

• Agencies

  DigitalWork Ad Doesn’t Work Very Well

  Only those with 20/20 vision or a magnifying glass could figure out they’re selling a way to help small businesses with rich online expertiseOK, CLASS,

• Agencies

  The $5 Solution

  Eschoolmall.com Inc. is trying a different approach to affiliate marketing.The school supplies marketer charges vendors that post their catalogs on the