Agencies

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  You Must Consider THIS

  10 questions every database marketer should ask When putting together an enterprisewide data management system, the potential for its focus to be diluted

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  Making a Difference

  CELEBRITY INVESTORS and spokespersons can often be double-edged swords for businesses. Remember Madonna and Pepsi? “Like a Prayer?” Pepsi didn’t have

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  Brand Direct Settles

  Agreement ends lawsuit with two attorneys general BrandDirect, a Shelton, CT-based telemarketer of buying-club memberships, has settled a lawsuit with

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  NetCreations Files Trademark Suits

  OPT-IN E-MAIL MARKETING services provider NetCreations Inc. settled with an e-mail direct marketing company against which it had filed a trademark infringement

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  Long-Term Commitment

  Continuity marketers have long known that program members are driven by complex motivationsIT’S ABOUT TIME someone took a look at continuity marketing

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  Auction Sites Kill Sale of Response File

  Yahoo!, eBay say Market Logistics Groups’ offering violated their privacy policiesFINANCIAL SERVICES firm Market Logistics Group failed in an attempt

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  MediaOne ONE?

  CABLE FIRM ACQUIRED BY AT&T BROADBAND IS IN SECOND PHASE OF A BIG DATABASE PUSHTALK ABOUT CHANGE: The folks in the marketing department at the former

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  L.L. Bean Sued Over Online Taxes

  A CLASS ACTION LAWSUIT filed against L.L. Bean, Freeport, ME, claims that the retailer overcharged sales tax to a customer who used coupons issued through

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  Random House Starts E-Book Unit

  Random House Inc. has entered the digital market with the debut of its unit for electronic books. The mega-publisher follows giant Time Warner as the

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  BACK-TO-SCHOOL PROMO

  Val-Pak Giveaways GIVING OUT FREE MONEY is a hard act to follow. But Val-Pak is trying. In August, the Largo, FL-based co-op mailer, which had great success