Agencies

• Agencies

  Name Your Retention Tool

  Priceline.com puts major effort into cross-sellingPriceline.com Inc., the Norwalk, CT-based company that’s made direct marketing innovation its stock

• Agencies

  Auction Sites Kill Sale of Response File

  Yahoo!, eBay say Market Logistics Groups’ offering violated their privacy policiesFINANCIAL SERVICES firm Market Logistics Group failed in an attempt

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  BACK-TO-SCHOOL PROMO

  Val-Pak Giveaways GIVING OUT FREE MONEY is a hard act to follow. But Val-Pak is trying. In August, the Largo, FL-based co-op mailer, which had great success

• Agencies

  Toysmart’s Other Suitor

  Digital Research would use e-tailer’s database for a privacy surveyFOR ALL THE GRIPING by the privacy lobby about a sale, the Toysmart.com database has

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  Devotional Data

  A breakthrough is under way in the religious list sector THE RELIGIOUS LIST market is looking for a few good renters.But that could be a tall order to

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  The Decline and Fall of Telephone Manners

  MAYBE IT’S THE FAULT of e-mail, which has condensed communication into a tight ball. The niceties of conversation have been squeezed out.That isn’t necessarily

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  Brand Stress

  YOU CAN’T get away from it, even at the movies. In most theaters, you now have to sit through 20 minutes or so of commercial messages before the show

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  DMer ON THE STREET

  Invasion of Privacy? DIRECT asked attendees at the recent National Center for Database Marketing conference in Las Vegas how privacy issues have affected

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  Suite Dreams

  The Rio, a Las Vegas hotel, offers perks to lure gambling’s elite THE SEARCH for a true one-to-one marketing program has ended in Las Vegas. The catch

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  GOOD WORKS

  Advo Calling THIS IS THE STORY of a direct marketer measurably increasing the amount of good and light and happiness in the world.For 15 years, Advo Inc.,