Agencies

• Agencies

  Random House Starts E-Book Unit

  Random House Inc. has entered the digital market with the debut of its unit for electronic books. The mega-publisher follows giant Time Warner as the

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  The Summer of Discontent

  THERE’S BEEN a lot of grousing going on lately about postal matters, much of it for good reason.No one is particularly delighted with the rate increases

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  E-MAIL LISTS

  BackOffice E-mail The BackOffice E-mail list includes more than 32,000 subscribers and registered site users who gave permission to receive third-party

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  Movable Type

  ALL THE technological changes in the printing industry over the past few years inevitably have led to the creation of a Web site that markets printing

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  LEGAL ACTION

  Toys `R’ Us Dumps Coremetrics TOYS `R’ Us Inc. has severed its relationship with online market research and analytics firm Coremetrics following the filing

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  Marketing Jumpstart

  Microsoft’s acquisition of DriveOff.com means the car seller can fatten its database and bolster e-mail promotionsDriveOff.com views being acquired as

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  AOL Restores Service to Harris Interactive

  Harris Interactive dropped charges against America Online last month after the Internet service provider restored Harris’ communications capabilities.

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  Name Your Retention Tool

  Priceline.com puts major effort into cross-sellingPriceline.com Inc., the Norwalk, CT-based company that’s made direct marketing innovation its stock

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  Clicks With Kids

  Cricket and its six sister pubs use e-commerce to enhance good old-fashioned qualityConsider the typical child: He or she spends latchkey afternoons staring

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  Making a Difference

  CELEBRITY INVESTORS and spokespersons can often be double-edged swords for businesses. Remember Madonna and Pepsi? “Like a Prayer?” Pepsi didn’t have