Agencies

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  SPEED or SCOPE

  The benefits of best of breed vs. black box ARE BEST-OF-BREED OPTIONS universally the best choice for marketers? Trade-offs can include implementation

• Agencies

  HealthCentral to Buy DrugEmporium.com

  HealthCentral.com will expand its reach in the online pharmaceutical market by acquiring DrugEmporium.com, an online subsidiary of Drug Emporium Inc.,

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  On-the-Go Discounts

  Vindigo’s instant offers target palm computer users DROPPING BY Keens Steakhouse in midtown Manhattan for a bite? Your Palm Pilot just may deliver a discount

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  PARTNERSHIPS

  Brokers Team With Shop2u SHOP2U.COM, Fairfax, VA, has launched a cooperative e-mail program and partnered with a dozen list brokerage firms that will

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  Rumors of Direct Mail’s Death…

  Study shows mail is holding its own as Internet spending grows NESTLED IN THE PAGES of Veronis Suhler’s most recent Communications Industry Forecast are

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  DigitalWork Ad Doesn’t Work Very Well

  Only those with 20/20 vision or a magnifying glass could figure out they’re selling a way to help small businesses with rich online expertiseOK, CLASS,

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  Cover-ups

  IF THIS ISSUE’S Hot Creative had a theme, it would be protective coverings: from tin cans to sun block to – well, to other things. Some coverings might

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  The Summer of Discontent

  THERE’S BEEN a lot of grousing going on lately about postal matters, much of it for good reason.No one is particularly delighted with the rate increases

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  E-MAIL LISTS

  BackOffice E-mail The BackOffice E-mail list includes more than 32,000 subscribers and registered site users who gave permission to receive third-party

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  The $5 Solution

  Eschoolmall.com Inc. is trying a different approach to affiliate marketing.The school supplies marketer charges vendors that post their catalogs on the