Agencies

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  Brand Direct Settles

  Agreement ends lawsuit with two attorneys general BrandDirect, a Shelton, CT-based telemarketer of buying-club memberships, has settled a lawsuit with

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  DMer ON THE STREET

  Invasion of Privacy? DIRECT asked attendees at the recent National Center for Database Marketing conference in Las Vegas how privacy issues have affected

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  Suite Dreams

  The Rio, a Las Vegas hotel, offers perks to lure gambling’s elite THE SEARCH for a true one-to-one marketing program has ended in Las Vegas. The catch

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  MediaOne to One

  Cable marketer attributes sales gains to CRM upgradeMediaOne has achieved double-digit sales increases in two of its six markets with a CRM initiative

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  GOOD WORKS

  Advo Calling THIS IS THE STORY of a direct marketer measurably increasing the amount of good and light and happiness in the world.For 15 years, Advo Inc.,

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  Slamming on the Brakes

  Minnesota will stop selling DMV information to marketers MINNESOTA HAS JOINED several other states that have put the brakes on selling motor vehicle data

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  Best of Breed

  MARKETERS EMBRACE DATA MANAGEMENT SYSTEMS, BUT THEY MAY NOT BE INTEGRATEDEVERYONE KNOWS a true enterprisewide data system when they see one: It links

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  ACCOUNT ACTIVITY

  Romantic Homes Gardeners Romantic Homes’ subscriber base has been enhanced with Z24 product buyer data. As a result, the 7,800 names on the new Gardening

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  Random House Starts E-Book Unit

  Random House Inc. has entered the digital market with the debut of its unit for electronic books. The mega-publisher follows giant Time Warner as the

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  E-MAIL LISTS

  BackOffice E-mail The BackOffice E-mail list includes more than 32,000 subscribers and registered site users who gave permission to receive third-party