Agencies

• Agencies

  On-the-Go Discounts

  Vindigo’s instant offers target palm computer users DROPPING BY Keens Steakhouse in midtown Manhattan for a bite? Your Palm Pilot just may deliver a discount

• Agencies

  PARTNERSHIPS

  Brokers Team With Shop2u SHOP2U.COM, Fairfax, VA, has launched a cooperative e-mail program and partnered with a dozen list brokerage firms that will

• Agencies

  Rumors of Direct Mail’s Death…

  Study shows mail is holding its own as Internet spending grows NESTLED IN THE PAGES of Veronis Suhler’s most recent Communications Industry Forecast are

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  Cover-ups

  IF THIS ISSUE’S Hot Creative had a theme, it would be protective coverings: from tin cans to sun block to – well, to other things. Some coverings might

• Agencies

  DigitalWork Ad Doesn’t Work Very Well

  Only those with 20/20 vision or a magnifying glass could figure out they’re selling a way to help small businesses with rich online expertiseOK, CLASS,

• Agencies

  The $5 Solution

  Eschoolmall.com Inc. is trying a different approach to affiliate marketing.The school supplies marketer charges vendors that post their catalogs on the

• Agencies

  College Students

  RECENT SURVEYS of college students conducted by Louis Harris and Associates and Opinion Research Corp. demonstrate just how much college students have

• Agencies

  The Summer of Discontent

  THERE’S BEEN a lot of grousing going on lately about postal matters, much of it for good reason.No one is particularly delighted with the rate increases

• Agencies

  LEGAL ACTION

  Toys `R’ Us Dumps Coremetrics TOYS `R’ Us Inc. has severed its relationship with online market research and analytics firm Coremetrics following the filing

• Agencies

  Brand Direct Settles

  Agreement ends lawsuit with two attorneys general BrandDirect, a Shelton, CT-based telemarketer of buying-club memberships, has settled a lawsuit with