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A Taste for Testing
Highlights for Children experiments with premiums, polybags and price The bright blue 9-inch by 12-inch polybag is a real eye-catcher: A smiling snowman
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Furthering Automation
Yellow Freight tries freeing agents for upselling, consulting Yellow Freight System Inc., an Overland Park, KS-based trucking freight consolidator, has
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E-Friendly Skies
Online marketplace for corporate travelers promises a smooth takeoffFor corporate travelers sick of paying travel agents high commissions, Oracle Corp.
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SERVING THE CUSTOMER
A message from H. Robert Wientzen, President and CEO, Direct Marketing Association If I had to summarize everything I have learned during my marketing
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BOOK REVIEW
Bobo Bible The French claim that in France, the bourgeoisie want to be artists, while in England, the artists want to be bourgeoisie. If David Brooks’
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LIST LEADER
Kurtz Wins Award Brian Kurtz has been appointed List Leader of the Year by the Direct Marketing Association’s List & Database Council, New York.Kurtz,
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Movable Type
ALL THE technological changes in the printing industry over the past few years inevitably have led to the creation of a Web site that markets printing