Agencies
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Agencies
WORLDLY WISE
The Internet is bringing U.S. DMers into international markets, but there’s a learning curveCompanies that once sold only in the United States found something
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Agencies
Latin Class
Direct marketers place new emphasis on the Hispanic market Hispanics, who now make up 12% of the U.S. population, are in no danger of being ignored by
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Agencies
REACHING OUT
Affiliates widen the DMA’s boundaries Faced with a changing membership and ever more complex issues, the Direct Marketing Association has acquired or
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Agencies
LEGISLATION
California Passes Privacy Bill A watered-down version of a bill establishing California as the first state in the nation to adopt European-style privacy
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Agencies
Bank on It
Two hits and a miss We’re not all that wild about deregulation of financial services, but we have to admit it’s helped get their creative and competitive
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Agencies
Toysmart’s Other Suitor
Digital Research would use e-tailer’s database for a privacy surveyFOR ALL THE GRIPING by the privacy lobby about a sale, the Toysmart.com database has
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Agencies
Devotional Data
A breakthrough is under way in the religious list sector THE RELIGIOUS LIST market is looking for a few good renters.But that could be a tall order to
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Agencies
The Decline and Fall of Telephone Manners
MAYBE IT’S THE FAULT of e-mail, which has condensed communication into a tight ball. The niceties of conversation have been squeezed out.That isn’t necessarily
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Agencies
Brand Stress
YOU CAN’T get away from it, even at the movies. In most theaters, you now have to sit through 20 minutes or so of commercial messages before the show