Agencies
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Agencies
Hitting an iNote
New York start-up iWeb.com touts its iNotes as being conceptually similar to broadcast television. Not quite. For targeting potential customers, the product
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Agencies
The Right Relationship
What if we got it all right? What if we’ve finally created the tools and procedures necessary to manage and develop a direct marketing business? I think
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Agencies
Split Decision
Harris Interactive drops its suit against MAPS, leaving a trail of unanswered questions Harris Interactive ended its lawsuit against Mail Abuse Prevention
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Agencies
DMA DIVERSITY
As it grows in size, the DMA’s membership has also been changing in character Direct marketers have always been a diverse lot. But as evidenced by the
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Agencies
PMG Says USPS Will Lose $300 Million
The U.S. Postal Service expects to end its current fiscal year with a $300 million loss instead of a projected $100 million surplus, Postmaster General
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Agencies
Movable Type
ALL THE technological changes in the printing industry over the past few years inevitably have led to the creation of a Web site that markets printing
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Agencies
LEGAL ACTION
Toys `R’ Us Dumps Coremetrics TOYS `R’ Us Inc. has severed its relationship with online market research and analytics firm Coremetrics following the filing
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Agencies
Clicks With Kids
Cricket and its six sister pubs use e-commerce to enhance good old-fashioned qualityConsider the typical child: He or she spends latchkey afternoons staring
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Agencies
Marketing Jumpstart
Microsoft’s acquisition of DriveOff.com means the car seller can fatten its database and bolster e-mail promotionsDriveOff.com views being acquired as