Agencies

• Agencies

  WARNING SIGNS

  From taxes to privacy, DMers face daunting legal issues The direct marketing industry is now confronting the typical melange of legislative and regulatory

• Agencies

  SERVING THE CUSTOMER

  A message from H. Robert Wientzen, President and CEO, Direct Marketing Association If I had to summarize everything I have learned during my marketing

• Agencies

  COMMON GROUND

  The DMA communications staff has to serve both old and new members As little as 10 years ago, most members of the Direct Marketing Association were “traditional”

• Agencies

  Brave New Workplace

  Has the world really changed that much, or is it just me?I grew up in a world where most people worked 9 to 5 (unless they were on the night shift) and

• Agencies

  A Taste for Testing

  Highlights for Children experiments with premiums, polybags and price The bright blue 9-inch by 12-inch polybag is a real eye-catcher: A smiling snowman

• Agencies

  USPS and FedEx Discuss Alliance

  The U.S. Postal Service and Federal Express are discussing a potential strategic alliance, Postmaster General William J. Henderson said in September.

• Agencies

  Sharing the Wealth

  B-to-B dot-com pays companies to drive traffic to its site E-businessReady.com gains business by giving away profits. The online B-to-B co-op started

• Agencies

  Will the Real Elvis Please Stand Up?

  When a magazine page is laid out with headlines or text missing, the art department will usually type “FAKE” in bold letters in the missing copy’s place,

• Agencies

  Hitting an iNote

  New York start-up iWeb.com touts its iNotes as being conceptually similar to broadcast television. Not quite. For targeting potential customers, the product

• Agencies

  The Right Relationship

  What if we got it all right? What if we’ve finally created the tools and procedures necessary to manage and develop a direct marketing business? I think