Agencies

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  DIRECT MAIL

  Politically Incorrect New York’s Time Warner Cable stopped a direct mail campaign last month after New Jersey Gov. Christine Todd Whitman complained it

• Agencies

  Time Inc. Will Issue $4.9 Million in Rebates

  Time Inc. will refund $4.9 million to 6,000-plus customers who spent more than $500 during the last three years on the company’s “Guaranteed & Bonded”

• Agencies

  INSTANT RECOGNITION

  The members and the marketplace dictate what seminars the DMA offers Everyone knows how an influx of new audiences can change the demographic profile

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  HONOR ROLLS

  All the Rage DIRECT’s own Curmudgeon-at-Large, Herschell Gordon Lewis, is on a roll. This year there’s been a book about him and one by him. Now he has

• Agencies

  The Conscience of Direct Marketing

  Nat Ross never wavered in his support of DM education and social justice It’s funny, but I’ve never really thought of Nat Ross – who died at age 96 on

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  Taking a New Look

  Inbound mainstay turning to customer service Internet sales growth is forcing established direct marketer Vermont Teddy Bear Co. to use the telephone

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  DATA TO GO

  The DMA’s library expands to become a total resource for the industry Ann Zeller, vice president of information and special projects, laughs when she

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  P&G GOES ONE-TO-ONE

  Reflect.com offers customized cosmetics It used to be if a woman didn’t like the shade of lipstick she’d bought, her only options were to buy a different

• Agencies

  CONFERENCE CALL

  The DMA has programs to suit every member’s needs In today’s fast-paced environment, it’s hard enough to keep up with your own business, let alone find

• Agencies

  24/7 Media Acquires Website Results

  New York-based online marketing firm 24/7 Media has bought Website Results, an Internet marketing technologies company. The acquisition, which is being