Agencies
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Agencies
BOOK REVIEW
Dummy Copy Idg books worldwide’s “Direct Mail for Dummies” is too slight to support the critical questions it raises about brand extension, commercial
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Agencies
Phones in Demand
Coldwater Creek’s rising Web sales lead to teleservices expansion Rising Web sales and growing demand for online customer service have led Sandpoint,
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Agencies
Steve Garvey Sued Over Infomercial
The Federal Trade Commission has sued Steve Garvey, former first baseman for the Los Angeles Dodgers and San Diego Padres, and his management company,
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Agencies
Sweeping Up
Publishers Clearing House, Time settlements have implications for all sweepstakes.As direct-mail marketers spend an estimated $28 million to comply with
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Agencies
Time Inc. Will Issue $4.9 Million in Rebates
Time Inc. will refund $4.9 million to 6,000-plus customers who spent more than $500 during the last three years on the company’s “Guaranteed & Bonded”
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Agencies
Campaign Spawns Call Center
Allconnect.com expands inbound staff to field lead generation contacts To support a nationwide lead generation program targeting 43 million U.S. households
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Agencies
Latin Class
Direct marketers place new emphasis on the Hispanic market Hispanics, who now make up 12% of the U.S. population, are in no danger of being ignored by
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Agencies
REACHING OUT
Affiliates widen the DMA’s boundaries Faced with a changing membership and ever more complex issues, the Direct Marketing Association has acquired or
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Agencies
Chipmunk Marketing
A broker tells a cautionary tale about animal wear and the search for list results This is an article about list recommendations, in story form. The characters