Agencies
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Agencies
The Greatest Generation
Alice Zea leaves the list business after 38 years When Alice Zea sold her list company, AZ Marketing Services Inc., to 21st Century Marketing last November,
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Agencies
DoubleClick VP Resigns
Wenda Harris Millard, one of DoubleClick’s top executives, has left the firm to run Ziff-Davis Internet, a subsidiary of Ziff-Davis Media. The appointment
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corporate coping skills
Changing Times How’s this for a wake-up call? One morning you show up at work to find that your company has been acquired, or that your boss has been
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Agencies
P-O-P The Last Stand
Despite the Internet’s best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After
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Agencies
The Adelphia Story
A communications company leverages its relationship with a local sports teamIT’S HARD TO BEAT HOCKEY FANS’ relentless devotion. New York Rangers fans
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Agencies
Mind Games
Segmenting customers by the advertising that appeals to them MOVE OVER, demographics, psychographics and RFM. There’s a new segmentation tactic in town,
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Not-So-Easy Elegance
Ralph Lauren’s new Web site lets you linger too long Ralph Lauren’s design empire – from clothing, accessories and home furnishings to the boutiques they’re
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Agencies
A Call From Hal
I enjoyed very much your tribute to Hal Crandall (“Hal Crandall Calling,” Nov. 15).I’ll never forget the phone call I got back in 1977 when I was marketing
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Agencies
Card Decks and Inserts
AT&T Wireless Statements This insert program will reach 6.3 million AT&T Wireless long-distance customers. They travel frequently, averaging 11 overnight