Agencies
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Agencies
Rocket 88, Where Are You?
OLDSMOBILE IS COMPLAINING that sales just ain’t what they used to be.Well, let’s see. There’s a sameness to most cars today. You’re sitting next to one
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Agencies
InfoUSA Trims Staff
InfoUSA Inc. has eliminated 325 jobs and significantly reduced its online activities. The Omaha, NE database marketing company also cut 63 positions at
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Agencies
Some Happy Returns
By cutting return rates, marketers can increase sales and profits CONSUMER direct marketers are scrambling to find innovative approaches to reduce the
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Agencies
Get It on Tape
IRMA urges DMers to use VHS The International Recording Media Association’s latest effort to promote VHS tape’s survival well into this decade focuses
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Agencies
The Art of Business Writing
BUSINESS WRITING, for the most part, involves putting together a report or presentation that explains why you’re doing what you’ve been doing.There are
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Agencies
Care to Comment?
Larkspur Hospitality brings analytics to hotel guest surveys IF A COMPANY only relied on feedback from customers who were either delighted or infuriated,
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Agencies
U.K. DMA Slams E-mail Opt-in Proposal
Association’s CEO argues that ARM’s policy would hurt DMers APROPOSAL for e-mail marketing regulations in Great Britain has drawn sharp criticism from
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Agencies
The Mature, the Sassy and the Cheesy
AS PROMISED LAST ISSUE, our trip through the wilds of the holiday 2000 catalog offerings continues. Please keep your hands and feet inside the car at
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Agencies
VIRTUAL Service
Strong Medicine Drug companies turn to CRM to boost their prescription refill businessPRESCRIPTION DRUGS don’t seem well-suited to direct marketing. Pharmaceutical