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  Interact

  Habla Personalization? Si’! Yupi.com uses customized Web pages to get users involved in its Spanish-language siteWHEN YOU GET RIGHT down to it, Yupi Internet

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  CUSTOMER RELATIONSHIP MANAGEMENT: Consumer Disconnect

  Study reveals VoIP’s failings as a CRM tool Voice Over Internet Protocol (VoIP), widely touted a year ago as the next great leap forward in customer relationship

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  CURMUDGEON-AT-LARGE: The Jamie Lee Curtis Syndrome

  IF YOU’VE SEEN those incomprehensible television commercials that display the actress Jamie Lee Curtis strutting around with that annoying swagger, I

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  People

  HookMedia Inc., Boston, appointed Barry Lowenthal managing principal of its New York office. He launched the digital media management and data analysis

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  You Have to Be There

  If you’ve been to a seminar or cocktail party lately, you know the buzzword du jour is “experiential marketing.” In this issue, managing editor Dan Hanover

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  ANALYZE THIS: Every Marketer’s Dream

  The forces that may transform online DM in 2001 2000 BEGAN as the year of “s-commerce” (a.k.a. silly commerce), typified by a complete disregard for the

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  Magnificent Mile

  Chicago is home to a growing number of high-tech companiesSINATRA sang it first, but “My Kind of Town” is taking on a whole new meaning to those involved

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  DIRECTIONS: Haikuku

  The Dallas office of Rapp Collins Worldwide sent out a CD as a holiday card. Developed under the auspices of creative director Helene Cote, the item contained

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  Opportunity for Interest

  Study shows potential of CRM for retail financial services Forget the Euro. In finance, CRM is the real new currency to watch.A new study shows that in

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  THE DEL POLITO LETTER: USPS: Reform or Die

  JUST WHEN the U.S. Postal Service has barely finished implementing its latest round of rate hikes, postal officials already are talking about additional