Agencies

• Agencies

  Supplies and Demand

  Staples stocks up on data to segment its customer base DIFFERENT CUSTOMER segments have different needs, so Staples.com is employing a tactic one could

• Agencies

  A Web for All Seasons

  Online, seasonality doesn’t change – much The Internet is changing the marketing world, but one aspect it doesn’t seem to affect much is seasonality.

• Agencies

  Candy Coating

  Customized packaging helps Dan’s click with chocoholics online Everyone’s dental records are different, so it only follows that everyone’s sweet tooth

• Agencies

  LIST REPORT: Hot Streak

  The dot-com boom created new business for list vendors in 2000 THE DOT-COM EXPLOSION helped create a banner year for the list industry – at least according

• Agencies

  Q&A

  With Jonathan Bulkeley An Internet “veteran” discusses the role of content in the new mediaGiven a choice, most magazine editors would spend their whole

• Agencies

  Just Say Yes

  YesMail’s lists reach willing audiences Crafting a message is only half the battle in direct marketing. The other half – reaching a receptive audience

• Agencies

  You Have to Be There

  If you’ve been to a seminar or cocktail party lately, you know the buzzword du jour is “experiential marketing.” In this issue, managing editor Dan Hanover

• Agencies

  Figuring on Speech

  Merrill Lynch system builds efficiency, employee morale One large financial services firm has decided it was worthwhile to add a human touch to the beeping

• Agencies

  MEDIA UPDATE: Split Tests

  DMers find that both e-mail and paper mail play a role in the media mixSTILL WAITING for e-mail to replace paper mail? Don’t hold your breath.Some DMers

• Agencies

  THE DEL POLITO LETTER: USPS: Reform or Die

  JUST WHEN the U.S. Postal Service has barely finished implementing its latest round of rate hikes, postal officials already are talking about additional