Agencies
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Agencies
A Sound Investment
TD Waterhouse moves toward more customized customer service SINCE LAUNCHING its Web site in 1997, TD Waterhouse’s online community has grown to the point
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Agencies
Grass Roots Marketing
Lawn Doctor to debut 2001 mail campaign Lawn Doctor Inc.’s latest direct mail prospecting effort features a new focus – brand development and differentiation.
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Agencies
Just Say Yes
YesMail’s lists reach willing audiences Crafting a message is only half the battle in direct marketing. The other half – reaching a receptive audience
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Agencies
Stemming the Flow
CRM helps Santa Rosa, CA, keep track of citizens affected by its pipeline projectThe city of Santa Rosa, CA, manages one of the country’s largest agricultural
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Agencies
A Web for All Seasons
Online, seasonality doesn’t change – much The Internet is changing the marketing world, but one aspect it doesn’t seem to affect much is seasonality.
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Agencies
Candy Coating
Customized packaging helps Dan’s click with chocoholics online Everyone’s dental records are different, so it only follows that everyone’s sweet tooth
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Agencies
LIST REPORT: Hot Streak
The dot-com boom created new business for list vendors in 2000 THE DOT-COM EXPLOSION helped create a banner year for the list industry – at least according
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Agencies
Postmodern DM
Design magazine launches in style DWELL is a new bimonthly magazine dedicated to sleek modern home design and architecture. However, its subscription
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Agencies
THE MAKEOVER MAVEN: Paving the Road to Vagueness
Cruel World, an online career service, succumbs to the siren song of cleverness with a misguided attempt to attract prospectsTHOSE RUMBLING SOUNDS you