Agencies

• Agencies

  DIRECTIONS: Montgomery Ward Lives

  Montgomery Ward may be closing, but the distribution center left over from its heyday as a cataloger will carry on as a Chicago landmark. According to

• Agencies

  By Whose Authority?

  What’s wrong with this statement by somebody who supposedly is a professional salesperson?”An authoritarian source says this move is imperative.”You guessed

• Agencies

  STARS OF & Page Screen

  Print/Web integration gives custom publishers twice the chance to shineGOOD CUSTOM PUBLISHING – both online and off – can’t just be a sales tool for a

• Agencies

  Think It Through

  Supply-chain management needs to go beyond the cookie-cutter approachIn our latest book, “One to One B2B” (hitting the shelves in May), we thoroughly

• Agencies

  Newsline

  Hard Times at Hanover Hanover Direct Inc., Weehawken, NJ, has eliminated 285 positions – over 10% of its work force – and will discontinue three catalogs

• Agencies

  SECTOR REPORT: Getting on Board

  Airlines and hotels embrace CRM in an effort to retain business travelersTIRED OF BEING SHOVED AROUND at airports and suffering indifferent hotel service?

• Agencies

  HOT CREATIVE: One Tree, Three Saps

  Flat marketing in three dimensions IN CASE you haven’t noticed, we hate dimensionals. We keep hoping some marketing maven will send us a blowtorch to

• Agencies

  UPDATING THE NEW DM: Working With Tricky Segments

  IN A RECENT COLUMN, I suggested that modelers could improve their results by splitting data sets according to some critically important variable such

• Agencies

  Emotion Wins the Loyalty Race

  Connect with your customers by showing them you care Companies with strong customer relationship management initiatives realize that relationships aren’t

• Agencies

  Cutting-Edge Customer Support

  Customer contact centers must quickly adapt to dot-com clients’ changing needs, providing new strategies and product offersDot-coms and their clients