Agencies

• Agencies

  STARS OF & Page Screen

  Print/Web integration gives custom publishers twice the chance to shineGOOD CUSTOM PUBLISHING – both online and off – can’t just be a sales tool for a

• Agencies

  DIRECTIONS: Montgomery Ward Lives

  Montgomery Ward may be closing, but the distribution center left over from its heyday as a cataloger will carry on as a Chicago landmark. According to

• Agencies

  Grass Roots Marketing

  Lawn Doctor to debut 2001 mail campaign Lawn Doctor Inc.’s latest direct mail prospecting effort features a new focus – brand development and differentiation.

• Agencies

  Stemming the Flow

  CRM helps Santa Rosa, CA, keep track of citizens affected by its pipeline projectThe city of Santa Rosa, CA, manages one of the country’s largest agricultural

• Agencies

  Think It Through

  Supply-chain management needs to go beyond the cookie-cutter approachIn our latest book, “One to One B2B” (hitting the shelves in May), we thoroughly

• Agencies

  Newsline

  Hard Times at Hanover Hanover Direct Inc., Weehawken, NJ, has eliminated 285 positions – over 10% of its work force – and will discontinue three catalogs

• Agencies

  Emotion Wins the Loyalty Race

  Connect with your customers by showing them you care Companies with strong customer relationship management initiatives realize that relationships aren’t

• Agencies

  Cutting-Edge Customer Support

  Customer contact centers must quickly adapt to dot-com clients’ changing needs, providing new strategies and product offersDot-coms and their clients

• Agencies

  DIRECTIONS: Say Hey!

  One would expect Kentucky’s Louisville Slugger Museum to have more bats than a Bela Lugosi movie, but its 12-page catalog and Web site (www.sluggergifts.com)

• Agencies

  Postmodern DM

  Design magazine launches in style DWELL is a new bimonthly magazine dedicated to sleek modern home design and architecture. However, its subscription