Agencies

• Agencies

  A Web for All Seasons

  Online, seasonality doesn’t change – much The Internet is changing the marketing world, but one aspect it doesn’t seem to affect much is seasonality.

• Agencies

  Figuring on Speech

  Merrill Lynch system builds efficiency, employee morale One large financial services firm has decided it was worthwhile to add a human touch to the beeping

• Agencies

  HOT CREATIVE: One Tree, Three Saps

  Flat marketing in three dimensions IN CASE you haven’t noticed, we hate dimensionals. We keep hoping some marketing maven will send us a blowtorch to

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  MEDIA UPDATE: Split Tests

  DMers find that both e-mail and paper mail play a role in the media mixSTILL WAITING for e-mail to replace paper mail? Don’t hold your breath.Some DMers

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  Farming Out Phones

  Corral West opts to outsource its teleservices rather than upgrade One of Corral West Ranchwear Inc.’s first moves after buying its way into the catalog

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  See Me, Feel Me, Touch Me

  Mouse lets users feel stuff on a site A Fremont, CA-based company called Logitech has introduced a computer mouse that allows users to “feel” the computer

• Agencies

  Welcome TO THE Evolution

  1to1 charts the growth of old school call centers into high-tech customer interaction centersWith the wide acceptance of Ask Jeeves and scores of other

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  BUSINESS-TO-BUSINESS: It’s All in the Packaging

  IN THE FACE OF ALL the recent dot-com failures and shakiness in online marketing, one small New England company is taking everything in stride.”I won’t

• Agencies

  INTERNATIONAL: New Law Zaps Euro E-Biz

  AS OF NEXT MONTH, using a dot-com strategy for e-commerce in Europe will become a lot more difficult. The reason? A new regulation has been passed that

• Agencies

  Grass Roots Marketing

  Lawn Doctor to debut 2001 mail campaign Lawn Doctor Inc.’s latest direct mail prospecting effort features a new focus – brand development and differentiation.