Agencies

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  Postmodern DM

  Design magazine launches in style DWELL is a new bimonthly magazine dedicated to sleek modern home design and architecture. However, its subscription

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  THE MAKEOVER MAVEN: Paving the Road to Vagueness

  Cruel World, an online career service, succumbs to the siren song of cleverness with a misguided attempt to attract prospectsTHOSE RUMBLING SOUNDS you

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  DIRECT HIT: The Titan

  OF ALL THE RASCALS who operated in U.S. business during the 19th century, none had greater impact than Jay Cooke. His banking company, Jay Cooke & Co.,

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  List Source

  NEW LISTS Everything Nautical Reach 15,000 who bought from or inquired about items in this catalog of nautical-themed gifts and accessories. The catalog

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  Triple Whammy

  Mailers react to rate increases by USPS, FedEx and UPS Direct marketers are taking a real hit: rate hikes from all three major carriers within 29 days.After

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  Clean Up in Aisle E

  Surviving online grocers try to extend their shelf life ONLINE GROCERY shopping, long-promoted as the modern answer to the arduous supermarket trek, is

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  A New Idea

  IdeaMall shifts to phones and Web to build for future To help stem a spate of recent losses, IdeaMall Inc. has cut catalog circulation and retailing and

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  One-to-One in Action

  Capsule success stories show CRM works Portland Trailblazers obtain 16,000 new customers Situation: Needed to pre-sell 5,500 season tickets and increase

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  Long-Term Commitment

  Wedding registry’s live chat brings the customers back The Wedding List, a gift registry company, borrows marketing tactics from the new and old economies

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  LETTERS TO THE EDITOR

  Kind Words for Kris I thought Kris Oser’s article “Strong Medicine” (DIRECT, January) was outstanding. It was obvious she’d done a lot of research. Jay