Agencies

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  LETTERS TO THE EDITOR

  Element K Is OK; Do You Remember?; Puzzling Instructions; Hailing His Haiku; Correction

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  MAKING THE CONNECTION

  Take It to the Bank

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  DIRECT Newsline

  New Rate Case Begins; InfoUSA: Changes at Top; Quelle Buys Into French Cataloger; Florida AG Probes Time Inc.; Net Tax Issue Still Undecided; Peppers and Rogers Restructures; Amazon.com Trims Staff; AFE Cuts Back

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  Web Site Metrics

  Tools for determining the return on investment of your Web site

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  DIRECT FROM MULDOON

  The Case of the Lost Consumers

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  Double Trouble

  Marketer Ira Smolev sued by two states for allegedly deceptive promotions

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  Walking the Tight Rope

  Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits

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  March 1, 2001

   

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  Big Bad Blue: IBM and the Holocaust

  Tom Watson admirers must be sickened by the revelations in “IBM and the Holocaust,” the new book by Edwin Black (Crown, 2001).

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  Can We Phone?

  Vital Home Services gets customer OKs before calling With consumer antipathy and state restrictions of telemarketing seemingly at an all-time high, one