Agencies

• Agencies

  CUSTOMER RELATIONSHIP MANAGEMENT: There’s Only One Customer

  Multichannel marketers get the message

• Agencies

  ANALYZE THIS

  Interactive Television, DM Enabler

• Agencies

  DIRECT HIT

  Reality Check

• Agencies

  Getting a Foot in the Window

  Re: Subject Lines. Don

• Agencies

  LISTLINE

  ALC Will Manage 25 McGraw-Hill Lists; Worldata Gets Infogate File

• Agencies

  *WIRELESS MARKETING: The Next Big Thing

  M-commerce isn’t the killer app for wireless–yet

• Agencies

  Walking the Tight Rope

  Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits

• Agencies

  March 1, 2001

   

• Agencies

  Big Bad Blue: IBM and the Holocaust

  Tom Watson admirers must be sickened by the revelations in “IBM and the Holocaust,” the new book by Edwin Black (Crown, 2001).

• Agencies

  Starting Line Courting Order

  PUTTING CUSTOMER SERVICE and government in the same sentence, says Michael Rary, is generally regarded as oxymoronic. “Like jumbo shrimp,” laughs the