Agencies

• Agencies

  CURMUDGEON-AT-LARGE

  From Here to Obscurity

• Agencies

  LIST REPORT: Everybody’s Got an Opinion

  Four list principals weigh in on minimum guarantees

• Agencies

  ANALYZE THIS

  Interactive Television, DM Enabler

• Agencies

  DATABASE STRATEGIES

  How Important Is a Marketing DB?

• Agencies

  DIRECTIONS: Web Crawler

  Father Time

• Agencies

  An Urge to Merge

  Inquiry over, Doubleclick seeks to mingle on/offline data

• Agencies

  LIST SOURCE

  New Lists, Account Activity, E-mail Lists, Card Decks & Inserts

• Agencies

  DIRECTIONS: Personalities

  Playing to Win

• Agencies

  SECTOR REPORT: PACKAGED GOODS: Tobacco Road

  Brown & Williamson works the mails to push product, build loyalty

• Agencies

  INTERNATIONAL: DM Driven

  Land Rover combines DB and relationship marketing to convert, keep prospects