Topic
Agencies
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Agencies
The Joy of Britney
Teen pop sensation Britney Spears will strut her stuff for Pepsi-Cola Co., Purchase, NY, in the soft drink manufacturer’s largest endorsement deal to
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Agencies
Changing Oil and Marketing
Jiffy Lube tests speech recognition for its outbound teleservices program
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Agencies
10 Commandments of Incentive Marketing
Understand Your Audience It’s surprising how many marketers don’t properly tailor their promotions to the audience. Incentive programs are not one size