Topic
Agencies
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Agencies
The Man who Invented the Johnson Box
The legendary direct mail copywriter did more than invent the Johnson Box
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Agencies
FRANK JOHNSON: The Way It Was
The legendary direct mail copywriter did more than invent the Johnson Box On May 2, 1941, Frank Johnson submitted six direct mail letters and a cover memo to Francis DeWitt Pratt, the circulation manager of Time Inc. Although he later called Pratt “a very bad judge of good copy,” the young copywriter wanted something from him…
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Agencies
ALTERNATIVE MEDIA: Big Response in Small Packages
Mini-catalogs can be an effective prospecting tool
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Agencies
Soft Landings
Economic slowdown causes a shift in client priorities, say CRM systems vendors
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