Agencies

• Agencies

  Coke Opens Potter Playbook

  Coca-Cola Co. is ready to ride with Harry. As exclusive promo partner for Warner Bros.’ Harry Potter and the Sorcerer’s Stone, Atlanta-based Coke kicks

• Agencies

  Directions: Celebrity Endorsements

  Brief Lives

• Agencies

  Traffic Builders

  Home Depot uses Web site to spur store sales

• Agencies

  Customer Relationship Management

  Non-Taxing Returns

• Agencies

  Fingerhut’s Free Fall

  Michael Sherman struggles to bring the catalog back to basics–and profitability

• Agencies

  List Report

  Equifax Enhances Magazine Selector

• Agencies

  List Report

  TransUnion Loses Its Header

• Agencies

  Virtual Is Its Own Reward

  Office Depot puts phone centers online to save money

• Agencies

  Consolidating for a Cure

  The American Cancer Society centralizes its call centers

• Agencies

  The Multichannel Trilogy

  Retail, catalog and online synergy is absolutely essential in today’s market