Agencies
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Agencies
A Snapshot of Catalog List Use
HOUSE FILES make up the largest single source of names in catalog mailings and bring in a disproportionate amount of revenue, according to the Direct
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Agencies
You’ve Got the Database. Now What?
WHILE A WELL-STRUCTURED DATABASE is a good start, its value will come from creative use of the information stored within. Brad Rukstales, chief operating
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Agencies
Finding Cash to Offset Postal Hikes
Want to hold the line on costs? Here are some practical suggestions BY NOW YOU PROBABLY BELIEVE you’ve thought of everything you could to save your company’s
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Agencies
The Fellowship of New Line
New Line Cinema’s The Lord of the Rings has written all over it. From the strategic partnerships to the innovative promotions to the scores of licensees
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Agencies
Shying Away
Reader’s Digest has a e-mail file, and like many marketers, the Pleasantville, NY firm has no plans to put the addresses on the list rental market anytime
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Agencies
Finely TUNED
YOU CAN’T PLEASE ALL OF THE PEOPLE ALL OF THE TIME. But if you offer the right people the right product, you’ve got a hit. EMusic is following this tried-and-true
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Agencies
WHAT A TRIP!
As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their quests to connect with consumers in new ways
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Agencies
DraftWorldwide Wins Singapore Airlines $10 Million Account
Singapore Airlines (SIA) has appointed DraftWorldwide Singapore to handle its global work for two of its brands. The account is a two-year assignment , estimated to be worth about $10 million a year in annual billings. …
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Agencies
Of Special Interest
Four out of five of Bookspan’s marketing budget dollars will go for direct mail solicitations MOST READERS have at least one specialized interest, be