Agencies
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Agencies
Pryor Resources Files for Bankruptcy
Pryor Resources Inc., a business seminar company that markets largely by direct mail, filed for Chapter 11 bankruptcy protection in late July after terminating
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Agencies
Craving Entertainment
Would you pay $26.75 to let your kids roam around inside a cereal commercial for an hour? I did. Once. It was a family trip to Mall of America and finally,
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Agencies
African Americans
The African-American middle class is growing bigger and more prosperous. Research shows the still-wide economic gap between black and white consumers
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Agencies
DMA Annual Features Bush Sr.
Itching to plan your itinerary for the DMA fall conference? George Bush, the president’s daddy and the nation’s former president, is the opening keynote
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Agencies
Everybody Feng Shui Tonight
How can I preferably without regurgitation get others to see things my way? WHEN ONE CAN’T FOCUS on the duties of the day, office cleaning seems to take
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Agencies
Perez Is the Tops
Ben Perez never planned to get into direct marketing. Journalism? Maybe. Politics? Possibly. But after 25 years in the business, Millard Group Inc.’s
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Agencies
WHAT A TRIP!
As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their quests to connect with consumers in new ways
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Agencies
DraftWorldwide Wins Singapore Airlines $10 Million Account
Singapore Airlines (SIA) has appointed DraftWorldwide Singapore to handle its global work for two of its brands. The account is a two-year assignment , estimated to be worth about $10 million a year in annual billings. …
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Agencies
Prospecting Upsurge
BUSINESS-TO-BUSINESS MARKETERS have always held traditional direct mail close to their hearts, but they’re beginning to cozy up to electronic interaction.