Agencies

• Agencies

  Appliance Factory

  GE database churns out thousands of DM solicitations per week A WHOPPING 99% of GE Service Management Inc.’s revenue comes from direct marketing solicitations

• Agencies

  Pryor Resources Files for Bankruptcy

  Pryor Resources Inc., a business seminar company that markets largely by direct mail, filed for Chapter 11 bankruptcy protection in late July after terminating

• Agencies

  Filling in the White Space

  IBM Americas tightens the gap on server system sales A $200,000 INVESTMENT in analytics helped produce almost $30 million in incremental server sales

• Agencies

  African Americans

  The African-American middle class is growing bigger and more prosperous. Research shows the still-wide economic gap between black and white consumers

• Agencies

  DMA Annual Features Bush Sr.

  Itching to plan your itinerary for the DMA fall conference? George Bush, the president’s daddy and the nation’s former president, is the opening keynote

• Agencies

  Everybody Feng Shui Tonight

  How can I preferably without regurgitation get others to see things my way? WHEN ONE CAN’T FOCUS on the duties of the day, office cleaning seems to take

• Agencies

  Perez Is the Tops

  Ben Perez never planned to get into direct marketing. Journalism? Maybe. Politics? Possibly. But after 25 years in the business, Millard Group Inc.’s

• Agencies

  The Fellowship of New Line

  New Line Cinema’s The Lord of the Rings has written all over it. From the strategic partnerships to the innovative promotions to the scores of licensees

• Agencies

  Work in Progress

  Marketing on the Internet is all about interactivity For writer Douglas Rushkoff, that same principle applies to publishing. Rushkoff a commentator on

• Agencies

  Warped Views

  Go backstage at The Vans Warped Tour and you come home with Yoo-Hoo on your lips. It’s funny how a guy can get to like Yoo-Hoo in one afternoon. The distinctive