Topic

Agencies

  • HOUSEHOLD repairs

    THE GUTTERS NEED CLEANING, the trim needs painting and the sink is backed up. Who do you call? Sure, there’s lots of local mom and pop repair shops listed

  • List Veteran Chris Page Dies at 63

    List industry veteran Chris Page died April 15 of complications from open heart surgery. He was 63. Page was a senior account executive in list management

  • Mailings Push New School Health Site

    School Health Corp., a cataloger serving school nurses and athletic trainers, is mailing its top 100 accounts to convince them to make greater use of

  • DMers Hit on Automatic Billing

    A PAIR OF BILLS amending California’s contract law would prohibit direct marketers from automatically billing consumers for products, services and memberships

  • Not-Trying Times

    THE WORLD OF DATA COLLECTION seems to be riddled with missed opportunities. Sometimes it seems some marketers or their employees just aren’t even trying.

  • CRM Revisited

    Financial Times, while warming up to the topic of CRM last month, reported that too many firms are relying on off-the-shelf information technology packages

  • Correction

    The story What’s Left of Federated Direct? (DIRECT, April), incorrectly stated the number of beauty stock keeping units (SKUs) on Macys.com. In fact,

  • PCH Fine-tunes Prize Patrol Mailings

    Publishers Clearing House hopes to save money and maintain response to its local Prize Patrol mailings by switching to a smaller package. Of 22 million

  • Domain Game

    SHOPPERS ATTEMPTING to log on to popular catalog Web sites may be in for a rude surprise when they type in the wrong URL: unwanted offerings from cybersquatters.

  • Software by Softheads

    WANT YOUR CUSTOMERS MANAGED? Probably the same CRM experts who managed Plymouth and Oldsmobile out of the market are available. A few Enron alumni are