Agencies
-
Agencies
HOUSEHOLD repairs
THE GUTTERS NEED CLEANING, the trim needs painting and the sink is backed up. Who do you call? Sure, there’s lots of local mom and pop repair shops listed
-
Agencies
List Veteran Chris Page Dies at 63
List industry veteran Chris Page died April 15 of complications from open heart surgery. He was 63. Page was a senior account executive in list management
-
Agencies
Mailings Push New School Health Site
School Health Corp., a cataloger serving school nurses and athletic trainers, is mailing its top 100 accounts to convince them to make greater use of
-
Agencies
DMers Hit on Automatic Billing
A PAIR OF BILLS amending California’s contract law would prohibit direct marketers from automatically billing consumers for products, services and memberships
-
Agencies
Not-Trying Times
THE WORLD OF DATA COLLECTION seems to be riddled with missed opportunities. Sometimes it seems some marketers or their employees just aren’t even trying.
-
Agencies
CRM Revisited
Financial Times, while warming up to the topic of CRM last month, reported that too many firms are relying on off-the-shelf information technology packages
-
Agencies
Correction
The story What’s Left of Federated Direct? (DIRECT, April), incorrectly stated the number of beauty stock keeping units (SKUs) on Macys.com. In fact,
-
Agencies
PCH Fine-tunes Prize Patrol Mailings
Publishers Clearing House hopes to save money and maintain response to its local Prize Patrol mailings by switching to a smaller package. Of 22 million
-
Agencies
Domain Game
SHOPPERS ATTEMPTING to log on to popular catalog Web sites may be in for a rude surprise when they type in the wrong URL: unwanted offerings from cybersquatters.
-
Agencies
Software by Softheads
WANT YOUR CUSTOMERS MANAGED? Probably the same CRM experts who managed Plymouth and Oldsmobile out of the market are available. A few Enron alumni are