PR/Comms
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Branding/Marketing
CES 2026: How Brands Can Effectively Use Reddit
PRNEWS sat down with Adam Collins, the Chief Communications Officer (CCO) at Reddit, at the 2026 Consumer Electronics Show (CES) in Las Vegas, Nevada. to discuss how brands can effectively utilize the Reddit platform, especially when it comes to AI search and reputation.
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Branding/Marketing
What CES 2026 Revealed About the Future of PR: Community, Creativity and AI Work Together
From AI to IRL, CES 2026 made one thing clear: the future of communications isn’t about choosing between technology and humanity—it’s about deliberately blending the two.
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Digital & Technology
AI Search Is Stealing Your Traffic: 10 Fixes Every Brand Needs in 2026
These best practices outline how organizations can improve visibility inside AI search tools and integrate GEO into their broader measurement and strategy.
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Corporate Social Responsibility
For Data Centers, Transparency Isn’t Optional: Neighbors Need Information
Many companies are now learning the hard way that communicating technical solutions about data centers alone isn’t nearly enough. Those wishing to do more than inform, or more specifically, persuade, must also tell a human story, focused on the benefits for the audience.
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Corporate Social Responsibility
Communicators Share Their 2026 PR Industry Predictions
As 2026 approaches, it pays to take stock of everything that occurred in 2025 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year for many PR tenets including digital, crisis, media relations and more.
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Media Relations
Why PR Teams Shouldn’t Go Quiet for the Holidays
Rather than thinking of December holidays as a dead zone, think of it as one of the most efficient, high-signal periods of the year to reach journalists. Provided, that is, your pitch is relevant and on-point.
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Branding/Marketing
PR Roundup: McDonald’s AI Humbug, AI Optimism and Elf on the Shelf Hits the Beach
This week’s PR Roundup examines an AI-generated McDonald’s holiday ad gone wrong, a new study by Ruder Finn that reveals employee optimism around AI, and Beaches going all-in on experiential for an Elf on the Shelf vacation no family will soon forget.
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Branding/Marketing
The 5 Most-Read PRNEWS Stories of 2025
What topics attracted the most attention from PR professionals this year? Take a look at the PRNEWS top 5 most-read stories in 2025. Crisis and digital PR seemed to engage our audience most—particularly anything having to do with Substack or LinkedIn.
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Branding/Marketing
Why America 250 Is a Prime PR Opportunity
America 250 offers something PR professionals rarely get: a year-long hook with sustained national attention. This is not a one-day news cycle; it is a once-in-a-generation opportunity to align stories with America’s history.
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Digital & Technology
Next Gen Media Relations: Inside AI Visibility Reporting
Discover how AI visibility tools are revolutionizing PR client reporting. Our presenters reveal strategies for tracking competitors, identifying top sources and optimizing content for better visibility.
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