PR/Comms
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Digital & Technology
AI May Speed Up PR Teams, but Does it Make Them More Productive?
More than 80% of companies saw no noticeable productivity gains despite widespread AI adoption, per a recent National Bureau of Economic Research survey.
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Branding/Marketing
PR Roundup: Target Targets Families, White House Reframes Deportation, AI and CEO Trust
From Target’s bid to win back skeptical shoppers, to the White House’s quiet attempt to reframe one of its signature policies, to what actually builds credibility in the AI era—this week offered a masterclass in how brands and institutions communicate under pressure.
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Branding/Marketing
Why the Startup Label Is Losing Its Meaning (And What to Say Instead)
Today the startup label appears everywhere: a two-person consultancy calls itself a startup; a local retail brand with an online store adopts the label; a profitable, bootstrapped business with no ambition to scale beyond a niche still uses the term.
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Digital & Technology
Take Control of AI in Your Organization: A PR Leader’s Guide to Governance Done Right
Discover practical steps for implementing AI governance immediately. We explore mapping your AI footprint, creating digestible guides, vetting vendors and ensuring transparent disclosure for a cohesive organizational strategy.
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Corporate Social Responsibility
Anthropic Walked the Walk
The refusal of Anthropic to waiver under political pressure and compromise its AI safeguards can lead to improved employee morale, increased productivity, attracting and retaining talent, gaining news business and engendering trust.
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Corporate Social Responsibility
PR Roundup: Claude’s Crash Course, McDonald’s CEO Goes Viral and Why Sustainability Messaging Still Matters
PR Roundup covers Anthropic’s Claude buckling under the weight of its own viral moment, the McDonald’s CEO trying to sell America on a new burger, and a new conscious consumerism report quietly dismantles the narrative that sustainability is dead
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Digital & Technology
6 Ways PR Pros Can Maximize ROI from SXSW
SXSW rewards intention, not over-scheduling. Success isn’t measured by how many sessions you attend, but by the relationships you build, the insights you gain and how effectively you use your time.
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Crisis Management
Inside a TikTok Outage: A Practical Playbook for PR and Social Teams
Do not overreact to a single outage, but do use this moment to pressure‑test your dependence on TikTok as a single point of failure.
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Crisis Management
A Golden Moment: USA Hockey’s Triumphant (But Messy) Week
USA Hockey’s public silence at this moment isn’t just a missed opportunity. It actively risks undermining that growth by signaling to those new fans that the organization doesn’t take the women’s program seriously either.
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Branding/Marketing
PR Roundup: BAFTA Apology, Employees More Trusted than CEOs, Burger King Updates Whopper
From a crisis communications misstep on one of the entertainment industry’s biggest stages and new data showing employees now outpace CEOs in brand trust, to Burger King’s surprisingly human response to a decade of customer complaints, this week’s PR Roundup highlights the power—and pitfalls—of modern communications.
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