PR/Comms
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Social Media & SEO
Havas PR’s CEO Dara Bush on Why Earned Media Is Having Its Biggest Glow Up Yet
PR has shifted from a siloed discipline into a multi-channel ecosystem, with clients increasingly seeking integrated programs that combine earned, social, and influencer strategies to tell cohesive brand stories.
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Crisis Management
The Crisis Threat Hiding in Plain Sight: Your AI Chat History
Now senior leaders’ own conversations with an LLM could be used to argue guilt or innocence. Now not only have lawyers been put on alert, but so should communication professionals.
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Crisis Management
What ‘Survivor’ Reveals About Executive Communication Under Pressure
Strip away the torches, Buffs and meager rations, and “Survivor” reveals itself as a case study in high-stakes communication.
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Branding/Marketing
LinkedIn Data Reveals the 5 Skills Redefining Communications in the AI Age
On LinkedIn, job postings that mention “storyteller” have doubled over the last year.
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Digital & Technology
Priceline’s Christina Bennett on Why GEO Is PR’s Moment to Shine
Christina Bennett, Head of Communications at Priceline, sat down with PRNEWS to talk about how the travel brand is rethinking PR ROI in an era where AI answers questions without ever sending users to your website.
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Crisis Management
PR Roundup: The CDC’s Comms Stumble, LinkedIn’s AI Edge and How to Newsjack Spirit Airlines’ Shutdown
From the CDC’s struggle to communicate about hantavirus, to LinkedIn’s rise as a must for AI visibility, to a PR firm that turned a viral internet moment into a People magazine hit—good communications strategy isn’t just about what you say, but when and where you say it.
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Diversity, Equity & Inclusion
Why Inclusion Is Stalling, and What Creative Leaders Can Do About It
Marketing, advertising and PR teams are navigating a minefield of political polarization, AI acceleration, shrinking budgets and a disconnected hybrid workforce, as well as a decreasing prioritization of inclusion and belonging.
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Branding/Marketing
How Lonely Planet Turns Creators Into Long-Term Brand Partners
Deepa Lakshmin, Director of Social Media at Lonely Planet, sat down with PRNEWS to talk about the brand’s newly launched creator program—and the unconventional planning process behind it.
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Branding/Marketing
PR Roundup: Ted Turner’s Lasting Lessons, Gas Prices Surge, and Why LinkedIn Is B2B’s New Stage
This week’s PR Roundup covers what Ted Turner’s legacy still teaches PR pros, how brands should navigate consumer messaging amid skyrocketing gas prices and a notable platform shift as LinkedIn dethrones YouTube as the top B2B video channel.
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Branding/Marketing
SHEIN’s Lisa Zlotnick on How ‘Festival House’ Cracked the Gen Z Code
Hear how SHEIN is rethinking what it means to build with Gen Z, not just market at them.
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