Big Fat Marketing Blog


Subject Line Length Doesn’t Matter: New Report

|  by Beth Negus Viveiros

Despite the shift to consumers opening more and more of their email on mobile devices, subject line length has zero impact on open rates, according to a new report from Return Path.


Navigating the Road to Digital Transformation

|  by Beth Negus Viveiros

Today marketers have unprecedented access to data, automation solutions, and ways to reach customers. But sometimes, there’s almost too much information to process