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Post By Jason Hahn

location-based marketing tools

Article

Dec. 02 2013




Cutting-Edge Location-Based Marketing Tools for 2014: Infographic

This infographic provides details about six location-based marketing tools including what each tool is, why you need it, tech considerations and examples.

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Chief Marketer Social Media Team Infographic

Article

Nov. 13 2013




Building Your Super Social Media Team

This infographic lays out who should be doing what in your social media plan.

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hardie-355

Article

Nov. 05 2013




Builder Proves the Value of Social Media for Lead Gen

Fiber cement building products isn’t exactly an industry that screams of compatibility with social media.

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mobile advertising

Article

Oct. 01 2013




Mobile Ad Creative Sucks, and It’s a Matter of Time and Money

Mobile ad creative sucks. That was, more or less, one of the main takeaways from “Technology, Marketers & Customers: The Next 10 Years,” a session during Advertising Week 2013.

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acxiom-logo_300

Article

Oct. 01 2013




Acxiom Aims to Break “Data Monopoly” With New System

Data broker Acxiom has introduced its Audience Operating System (AOS), which is being framed as a home where previously disparate consumer data can reside and empower marketers.

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cup-logo

Article

Sep. 24 2013




Rebranding Sets America’s Cup on the Right Course 5

A rebranding effort designed to appeal to both traditional ocean racing enthusiasts and younger audiences more keen on extreme sports has refreshed the brand identity of the America’s Cup , which wrapped finals in San Francisco earlier this month.

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Omnicom Group and Publicis Groupe

Article

Sep. 22 2013




New Portal Gives Consumers Insight Into What Marketers Know About Them 1

A new portal launched by data broker Acxiom gives consumers a chance and see just how much and exactly what personal information the company has amassed about them.

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walter

Article

Sep. 10 2013




3 Important Branding Lessons From ‘Breaking Bad’ 6

Three quotes in from “Breaking Bad” hold vital lessons for marketers.

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landing pages

Article

Aug. 27 2013




The 7 Elements of Landing Pages That Marketers Must Test

To maximize the effectiveness of landing pages marketers must question and analyze a number of on-page elements,even if they’re satisfied with the performance.

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lead capture campaigns

Article

Aug. 19 2013




The New B2B SEO: Search Experience Optimization 3

SEO should now stand for search experience optimization, to account for users’ higher expectations.

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