Grant Johnson

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  Direct Marketing | Print

  What’s Your B2B Story?

  In B2B, it pays to remember that its the quality of leads that matters and not necessarily the quantity.

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  Data & Analytics

  B2B Marketing Trends in 2014

  Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.

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  Data & Analytics

  Why Campaign Testing Is Still Essential

  The more targeted your product or service is, the more success you will have with any single-channel online campaign. But testing still needs to be done.

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  Data & Analytics

  Nonprofits and Emerging Media: 5 Top Tips

  Here are five things to consider when trying to engage more folks for your cause.

• Direct Marketing | Print

  The Perils of Celebrity Endorsements

  The story of Oscar Pistorius is yet another example of the perils of using celebrities as endorsers in your advertising and marketing communications.