ASI Names ASItransact Advisory Board

Posted on by Chief Marketer Staff

The Advertising Specialty Institute has named the 14 volunteer members of its 2005 ASItransact advisory board, which will provide direction for the online order management system.

The group comprises leaders from all sizes of distributor and supplier companies and will work on developing next steps in the product’s progression and adoption and look for ways to reduce administrative tasks through the use of ASItransact.
The volunteers are:

All-In-One— Cohen, president
Goldman Associates— Eatherton, VP-operations
World Wide Line— Hobbs, president
Adva-Lite— Kelley, VP-sales
Showdown Displays— Lundberg, president
Bluegrass Promotional Marketing— Parker, president
Goldner Associates, Inc.— Preciose, VP
Keltner & Associates— Price, president
ePromos— Robbins, president
Proforma— Smith, president and COO
Sanford Business-to-Business— Stoltz, president
Goldner Associates, Inc.— Straus, assistant VP
Blue Sky Marketing Group— Tazic, chief information officer
WearGuard, an ARAMARK Company— Tunnicliffe, director, promotional products division

ASI has several volunteer advisory boards for its products and services.

“The ASItransact advisory board has already been instrumental in making strategic decisions, like changing our pricing model to unlimited usage for only $299,” Dale Denham, senior VP of ASI, said in a statement. “They’ve also guided our direction in making our software standards available to the industry at no charge, even to competitors. I’m especially excited about the knowledge of these board members and what insights they can share to continue increasing adoption of ASItransact.”


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