Under Armour Signs First Non-Athlete for Women’s Line

Posted on by Chief Marketer Staff

Andrew Adam Newman (NYT)

misty copelandA new spot for Under Armour will appear for the first time on Monday. Also for the first time, the brand has partnered with a non-athlete to promote its women’s line. The spot is powerful and represents a change in marketing mindset that a ballerina would better resonate with women.

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