A Vote for E-Marketing

Posted on by Chief Marketer Staff

Howard Dean may have missed his shot at the White House. But his campaign will be studied by fundraisers for a long time to come.

For one thing, the campaign raised $18 million online in nine months. For another, it drew 430,000 daily visits per day to its Web site for an average stay of 12 minutes, according to Vinay Bhagat, chairman of Convio Inc., the Austin, TX-based service provider employed by the Dean organization.

The campaign also did plenty of direct mail, but it was the online effort and

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