Search Results For: virtual reality
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Demand Gen
How Companies Are Marketing with Virtual Reality
Here’s some interesting examples of companies using virtual reality as a marketing tool.
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Acquisition
Can Virtual Reality Deliver Big Dollars for North Face Stores?
Virtual Reality technology is big for some retailers, like North Face, who’s customers can use the technology to view daring experiences like base jumping.
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Acquisition
Tommy Hilfiger Steps into Virtual Reality Marketing
Using virtual reality, Tommy Hilfiger is giving shoppers at its New York store a front row seat at the label’s fall fashion show.
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Acquisition
Game On! Marriott Updates its NFL Partnership with Virtual Reality Dome
Courtyard by Marriott’s popular Super Bowl Sleepover Contest is back with
a fully customized 4D experience debuting Sept. 28 in NYC. -
Engagement
How Virtual Reality Will Change B2B Marketing
The most important stage in the B2B marketing funnel is evaluation—and this is where virtual reality can help your brand stand out.
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CM Weekly 3.15.24
CM Weekly March 17, 2024 Don Julio Tequila is developing an app for the Apple Vision Pro, launching this spring, which will virtually transport consumers to Mexico to experience the brand’s four-part tequila-making process. Just a small portion of the public has the $3,500-device on hand, of course. But leading with high-tech consumer experiences was […]
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Digital
Marketers on Fire: H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers
We spoke with H&R Block’s Jill Cress about the brand’s engagement strategy, why it chose a reality TV parody as the campaign’s content format, how it’s being marketed to the public and competitive differentiation.
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Demand Gen
How Three Brands are Using OOH to Amplify Gamification Strategies
While not “new,” out of home (OOH) is increasingly becoming a channel of choice for brands looking to amplify their gamification efforts. Here are three real-world examples.
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Data & Analytics
Marketers on Fire: State Farm CMO Kristyn Cook
We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.
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CM Weekly 1.15.23
CM Weekly January 15, 2023 Like all brands within the spirits category, Johnnie Walker is accustomed to marketing around life’s celebratory cultural moments. But when it came to the emerging, disruptive culture of Web3 and collectible NFTs, the whisky maker lacked influence. “This was an area of culture that we really weren't playing in, and […]