5 Key Reports for Measuring B2B Marketing

Posted on by Chief Marketer Staff

(Search Engine Land)

statpic1B2B marketers love data, but their biggest challenge is acting on all the data they have to improve their marketing efforts. This article highlights five essential reports for B2B marketers looking for actionable insights. Lots of research, stats and charts here. And once you get the hang hang of marketing analytics, the next step is using custom dashboards: four Google Analytics dashboards are recommended.

Data-Driven Marketing: How Makino Americas Built a Powerful Lead Generation Database
Check out this related B2B LeadsCon Event!

A lead gen campaign is only as good as its target audience. Have you selected the right accounts and contacts, and do you have a clean and a…

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Data-Driven Marketing: How Makino Americas Built a Powerful Lead Generation DatabaseCheck out this related B2B LeadsCon Event! A lead gen campaign is only as good as its target audience. Have you selected the right accounts and contacts, and do you have a clean and a… View AgendaRegister Now