Colorful paper transparent question marks in corner on white background.

Posted on by Beth Negus Viveiros

Colorful transparent paper question marks in the corner on a white background.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.