Pay Per Click

Posted on by Beth Negus Viveiros

Pay per click internet advertising model when the ad is clicked. Monitor with button buy modern flat design cartoon style. Hands pushing a button on the monitor

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.