Month: August 2014
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Digital
You Think You’re Busy? Check Out This Guy
Next time you think you’ve got too many projects on your plate, consider Pieter Levels, a 28-year-old Dutch programmer who is a on a quest to launch 12 start-ups in 12 months.
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Direct Marketing | Print
Special Report: The Changing Role of Catalogs
While catalogs may no longer be thought of as a selling channel for many, their influence as a marketing tool is undeniable.
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Engagement
Comcast Takes to the Streets—And Bostonians Aren’t Thrilled
Bostonians weren’t thrilled by Comcast’s recent on-the-street efforts to entice new subscribers in the city.
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Data & Analytics
Database Guru Arthur Hughes Dies
Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.
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Data & Analytics
Why B2B Marketing Won’t Succeed Without Sales
The sales cycle may have moved online, but that doesn’t change how we should be thinking about selling.
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Data & Analytics
Four Features Every Product Demo Should Have
You only get one chance to make a first impression, so when you get the opportunity to get in front of a prospect you don’t want to blow it.
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Data & Analytics
Curing a Marketing Hangover
Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.
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Mobile
Mobile App Users Consume Majority of Digital Media
Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 our of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets.
App Users
This article on mobile app consumption also details several interesting figures related to how U.S. app users are interacting with these mobile applications.
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Coca-Cola Hits Stores with First New Cola in 8 Years
Coca-Cola Life has less sugar and calories and is the company’s newest alternative to sugary drinks.
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“Teenage Mutant Ninja Turtles” Film Takes off with Limited Marketing
“Teenage Mutant Ninja Turtles” becomes a major summer blockbuster with very limited, but targeted, marketing.