April 2014 - Page 4 of 6 - Chief Marketer

Content Marketing is NOT Advertising

This article offers tips on preparing and evaluating content marketing and yielding benefits.

EMC Creates Centralized Global Database

When international cloud computing/big data corporation EMC was looking to centralize and optimize data from across its global network, it turned to the team at Harte Hanks.

Social

Surviving Facebook’s 1% Brand Reach

Facebook is said to be announcing a change to their News Feed algorithm, EdgeRank, that reduces the organic reach for brand pages to just 1%-2% of their fans.

Data & Analytics

Optimizing Mobile Marketing Apps With Analytics

Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.

Data & Analytics

The ‘Principle of One’ in Branding

Creativity, relevance, tools, tactics and channels all matter, but every piece has to point toward one idea.

Acquisition

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and not run afoul of privacy and regulatory issues.