Day: April 22, 2014
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Data Driven ROI
Losing Loyalty? 4 Biggest Missteps
Make sure you’re not making these four mistakes that can hurt brand loyalty.
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Social
10 Different Visuals to Increase Social Media Engagement
Using a variety of types of visuals can greatly improve response and engagement in your social media marketing.
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Call for 2014 PRO Awards Entries Closes at Midnight
The call ends at midnight tonight. Don’t miss your chance in the spotlight!
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Social
Q1 Social Media Trends From Adobe
New report details paid, earned and owned social media trends for the first quarter of 2014.
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Burt’s Bees Puts Promotional Messages in Appointment Calendars
Promotional messaging in online date calendars by Burt’s Bees will be monitored closely by marketers to understand consumer reaction.
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Data Driven ROI
CMO Talks: 5 Ways to Befriend Your CIO
As CMOs we just might be overlooking the one person who, today, could be the most critical to our success—the CIO.
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Data & Analytics
Facebook Emphasizes Local in Taking Graph Search Mobile
CMOs who embrace scalable local marketing should be aware of Facebook’s Graph Search moving to mobile, because it will have a tremendous impact on many local social campaigns.
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Data & Analytics
RPI vs. RFM: Targeting Unique Ecommerce Behavior
Looking at buyers’ relationship, persona and intent can help improve targeting. Here’s an ecommerce example.
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Data & Analytics
CM Asks….What’s Your Favorite App?
We asked four top marketers for their thoughts on the best personal and professional uses of mobile media.