Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

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HOME > ARCHIVES FOR APRIL 2014

content-thinking

Article

Apr. 01 2014




Content Sharing Impacts Vendor Selection: Study

B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.

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Mobile retail

Article

Apr. 01 2014




The Device Matters in Search

Sixty-five percent of searches start on mobile devices, which means marketers must heavily consider the device consumers are searching on when planning their digital marketing initiatives.

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Email

Article

Apr. 01 2014




Are Your Email Clickthrough Rates Legitimate?

Are you measuring the right click through rate to determine the success of your email marketing efforts?

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consumer reviews

Article

Apr. 01 2014




Digital Marketing Comes of Age for CPG Brands

Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.

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camper da rifare

Article

Apr. 01 2014




Why Marketers Must Disrupt the Path to Purchase

Parago conducted shopper research during the 2013 peak holiday shopping season to identify emerging omnichannel path-to-purchase shopping trends for the year ahead.

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