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Article

Mar. 31 2014




4 Tips to Make Campaigns Work Across all Screens

Here’s what you need to know about making your campaigns work across all screens to maximize conversions.

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Article

Mar. 31 2014




Who Should Control Marketing Tech?

Should CMOs or IT departments be controlling strategies and purchases when it comes to marketing tech solutions?

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CRM

Education

Mar. 27 2014




Benchmarking Your “Customer Relationship Maturity Level”

This new webinar will teach marketers how to better understand customer relationships using active listening and the latest technologies.

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sprint hamsters

Article

Mar. 27 2014




When Sprint’s Chairman Threatens to Fire its Agencies Hamsters Step in 2

Sprint is out with a new marketing campaign modeled after a quirky one that began in Japan.

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Facebook "Big Sister" Video

Article

Mar. 27 2014




Facebook “Big Sister” Video Addresses Criticism of Facebook Overuse

Facebook launched a series of Youtube videos to combat the loud voices claiming Facebook is way overused. They’re fun and lively and get the message across.

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digital marketing

Article

Mar. 27 2014




Activities, Stats, Trends in Digital Marketing?—Infographic

This infographic looks at activities, stats and trends around digital customer acquisition and customer optimization.

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Westin Hotels Well-Being Movement

Article

Mar. 26 2014




Westin Puts $15 Million Against its new “Well-Being Movement” Campaign

This new campaign from Westin Hotels, “Well-Being Movement,” adds to the success of the brand’s past programs to help guests, and employees, live healthier lifestyles.

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social media

Article

Mar. 26 2014




12 Social Marketing Changes YOU Need to Know About

Twelve hot options now available to help CMOs maximize social marketing effectiveness.

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automation-gears-355

Article

Mar. 26 2014




A Surprising Presence at SXSW with Charitable Guerilla Marketing

One company at SXSW dreamed up one heck of a killer idea to get itself some attention by staging a charitable guerilla marketing event.

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2014 PRO Awards

Article

Mar. 25 2014




Pssssst. Have you heard…

Enter today to get the recognition you deserve with a 2014 PRO Award.

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