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HOME > ARCHIVES FOR FEBRUARY 2014

Twinkies prepare your cake face

Article

Feb. 28 2014




Marketing Wizardry Pulled Hostess Back from the Brink 1

Rich Seban, president and COO, Hostess Brands, shares the marketing strategy and execution that pulled Hostess back from bankruptcy.

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Article

Feb. 28 2014




Budgets Shift To Content Marketing CMO’s Say

CMOs agree that content marketing is important to their business, and many expect to see a positive ROI from their content marketing efforts this year.

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Article

Feb. 28 2014




How Grocers Transform Traditional Shopping Habits with Digital

Three shopping habits grocers can digitize now to enhance loyalty and convenience during the grocery-buying journey.

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Article

Feb. 27 2014




Faster Email Tech Means Higher Conversion Rates

A new study from Econsultancy and dotMailer focuses on how the ease of use of email marketing tech impacts the channel’s success, and whether outdated systems are hurting results. More than 500 client-side and agency email professionals from a cross-section of company sizes and sectors participated in the survey, which was conducted in the fourth quarter of 2013.

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Article

Feb. 27 2014




Brand-Building On Social Media

There are several keys to focus on when establishing your brand on all of the social media platforms on the landscape. From locking down social media addresses and finding a consistent tone to staying relevant and trusting your customers, these seven tips will get you pointed in the right direction.

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Article

Feb. 27 2014




Take a Chance With Marketing Strategy

Playing it safe isn’t always the best strategy for success, and here Jayson reminds us why data never tells us the whole story, that online marketing is a constantly evolving landscape and why being truly creative involves some risk-taking.

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Article

Feb. 27 2014




Online Ad Security and Google’s New Acquisition

By Leo Marani (Quartz) Google has purchased online advertising fraud-tracker Spider.io for an undisclosed amount, which shows how seriously the tech world is taking online ad security. Leo discusses how the acquisition will bolster the battle against spam and ad fraud, and why that’s good for the entire industry.

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Article

Feb. 27 2014




Internet Marketing Pitfalls

There are a number of traps Internet marketers can fall into, including a lack of originality, lack of quality products and an obvious focus on making a quick buck.

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Article

Feb. 27 2014




Crowdsourcing and Lead Gen Programs Go Hand In Hand

Crowdsourcing brand advocates can be a great way to generate leads, and making the most of existing customers, employees and influencers just makes sense.

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Article

Feb. 24 2014




Get the B2B Marketing Toolkit

In this Chief Marketer Toolkit, discover ideas from the experts for improving your 2014 B2B marketing strategies in: Direct Mail Social Media Data and Analytics Lead Gen Content Marketing And More! Complete the form to download the full report. Sponsored by:

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