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HOME > ARCHIVES FOR OCTOBER 2013

Article

Oct. 03 2013




2013 Top Shops

New for 2013, Chief Marketer and PROMO’s Top Shops listing gives marketers the inside scoop on the top 100 promotional marketing agencies. Learn each shop’s top skills, recent campaigns, contact information, what’s hot, who’s on the move and other insights that make each agency unique. Sponsored by:    

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Architect marketing plan

Article

Oct. 03 2013




Marketing Plan Template: Exactly What to Include

You need a marketing plan that identifies everything from: 1) who your target customers are, to 2) how you will reach them, to 3) how you will retain your customers so they repeatedly buy from you. Here’s a look at the 15 key sections you need to include in your marketing plan.

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Holiday shopping

Article

Oct. 03 2013




Holiday Shopping Is Expected to Be up, Depending on the Government Shutdown

The National Retail Federation forecasts that holiday sales in November and December will rise 3.9 percent to $602.1 billion. However, this forecast didn’t account for the partial government shutdown.

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Stop bullying

Article

Oct. 03 2013




Fight Against School Bullying Expands to Store Shelves

Green Giant, General Mills’ frozen-vegetables brand, is launching an anti-bullying cause marketing campaign called “Raise a Giant.” It features an animated commercial featuring a child narrator.

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