Up until now, Facebook Pages were prohibited from including text that occupied more than 20 percent of their cover images. But an update of Facebook’s Page terms on July 1 removed that rule, paving the way for brands and marketers to upload cover images with more prominent calls to action (CTAs). Back on March 19,…
According to Ipsos OTX’s Socialogue, 62 percent of online audiences pay attention to online ads. Of this group, 46 percent of worldwide respondents say they have looked at or read an online ad for a brand or product in the past month, 42 percent say they have watched an online commercial for a brand or…
LeadiD releases industry first TCPA software app providing definitive closed-loop compliance along with real-time sales and marketing efficiencies. Know before you dial, in real-time, every time. Philadelphia, PA (PRWEB) July 02, 2013
By Laurie B. Beasley, president, Beasley Direct Marketing When it comes to search engine optimization (SEO), it all comes down to the 800-pound gorilla: Google. Google is the main arbiter of value in the universe of Internet websites. Google changes how it weighs and assigns value on a regular basis, which means that what you…
Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.
Constant Contact, a multiplatform marketing company, has created an infographic that’s perfect for small businesses wondering how they can take advantage of the summer. “What Today’s Social Landscape Can Offer Small Businesses Tomorrow” uses the company’s data to offer a look at how small businesses can experiment with some bolder social media tactics during the…
If its stock price is any indicator, Groupon is in the midst of a comeback. As the company climbs the ranks of Wall Street, it appears to be cozying up to more affluent consumers. On Monday, Groupon announced Groupon Reserve, “the premiere destination for the finest things to eat, see, do and buy.” This new…
Back in 2008, Altimeter Group principal analyst and author Brian Solis teamed up with Jesse Thomas of visual design agency JESS3 to create The Conversation Prism to serve as a helpful map of the social media landscape. Version 4.0 of The Conversation Prism has been unveiled, and it’s more expansive than ever. Before your eyes…
