Here's an update on effective marketing software integration that every marketer needs to know to deliver a rewarding customer experience.

As the Internet changes the way prospects access products and services, businesses must focus on new ways to reach their target. Video marketing is one way.

Snapple's “Win Nothing” Sweepstakes offers 70,000 prizes to surprise drinkers when they pop the top. Maybe a tip or two for you? It’s all under the cap.

These 7 Dos and Don’ts of mobile app marketing shed light on vital aspects marketers need to focus on to ensure their promotional activities drive results.

Vine video attachments get six to eight times the level of engagement than tweets without. But how and why could you use it for ecommerce marketing?

Out of touch when it comes to social media? It’s not because marketers don’t understand what social media is about—it’s because they don’t understand why the audience is there.

Local search is becoming increasingly important thanks to the rise of smartphones and mapping apps. In general, SEOs agree the key factors driving local search results boil down to these eight tactics.

Content keyword research is understanding what people want to learn more about and how popular the topic is. 6 steps to research content marketing keywords.

People’s affections for their mobile devices far exceeds their sentiments toward mobile advertising. The solution is the “Rule of Reciprocity,” according to a study from Millward Brown and SessionM. The problem According to Millward Brown’s 2012 AdReaction report, only 9 percent of consumers have a positive attitude toward mobile advertising, an improvement of two percentage…

Persona research helps content marketing efforts cut through the noise and reach the right customers. Before laying the foundation of a content marketing strategy, marketers should ask themselves six questions as part of their persona research: What types of content do your customers prefer to see? Where do your customers discover new content? What types…