Month: June 2013
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Effective Marketing Software Integration — What You Need to Know
Here’s an update on effective marketing software integration that every marketer needs to know to deliver a rewarding customer experience.
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Data & Analytics
5 Tips for Improving Video Marketing
As the Internet changes the way prospects access products and services, businesses must focus on new ways to reach their target. Video marketing is one way.
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Acquisition
Ideas to Steal: Snapple’s “Win Nothing” Sweepstakes
Snapple’s “Win Nothing” Sweepstakes offers 70,000 prizes to surprise drinkers when they pop the top. Maybe a tip or two for you? It’s all under the cap.
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Data & Analytics
7 Dos and Don’ts of Mobile App Marketing: Infographic
These 7 Dos and Don’ts of mobile app marketing shed light on vital aspects marketers need to focus on to ensure their promotional activities drive results.
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Digital
13 Ways to Use Vine for Ecommerce Marketing
Vine video attachments get six to eight times the level of engagement than tweets without. But how and why could you use it for ecommerce marketing?
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Why Marketers Get Social Media Wrong
Out of touch when it comes to social media? It’s not because marketers don’t understand what social media is about—it’s because they don’t understand why the audience is there.
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Digital
The 8 Basic Elements of Local Search
Local search is becoming increasingly important thanks to the rise of smartphones and mapping apps. In general, SEOs agree the key factors driving local search results boil down to these eight tactics.
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Digital
6 Steps to Research Content Marketing Keywords
Content keyword research is understanding what people want to learn more about and how popular the topic is. 6 steps to research content marketing keywords.
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Study: Reward-Based Mobile Ads Yield Improved Brand Engagement, Purchase Intent
People’s affections for their mobile devices far exceeds their sentiments toward mobile advertising. The solution is the “Rule of Reciprocity,” according to a study from Millward Brown and SessionM. The problem According to Millward Brown’s 2012 AdReaction report, only 9 percent of consumers have a positive attitude toward mobile advertising, an improvement of two percentage […]
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Using Persona Research in Your Content Marketing Strategy: 6 Questions to Ask
Persona research helps content marketing efforts cut through the noise and reach the right customers. Before laying the foundation of a content marketing strategy, marketers should ask themselves six questions as part of their persona research: What types of content do your customers prefer to see? Where do your customers discover new content? What types […]