Earlier this month, the LeadsCouncil, an independent online lead-generation association, announced the Comply badge initiative to help foster trust and transparency between lead buyers and sellers. The program will allow marketers to show their compliance with regulatory guidelines with the help of a grading system and visible on-page badge. What it is Comply, powered by…
Small businesses found social media to be more effective in 2012, but they still aren’t utilizing the medium enough, according to a recent survey from Constant Contact. According to a survey of 1,100 U.S. B2B and B2C small businesses and nonprofits, Facebook was noted as far and away the most effective social media platform, but…
Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter.
On Tuesday, Google took the wraps off of its Full Value of Mobile initiative to help marketers and businesses understand how mobile impacts them online and offline. The initiative aims to help marketers get a better understanding of mobile attribution. It includes a calculator tool that helps businesses: –
