Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

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HOME > ARCHIVES FOR MARCH 2013

Mar. 11 2013




DMA in DC Starts Tuesday 4

A three day event designed to educate marketers on critical issues affecting the data-driven marketing industry begins this week.

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Mar. 11 2013




How Persona-Based Marketing Can Go Wrong 2

What if publications like Reader’s Digest targeted different segments of their readership, rather than just their main core audience?

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