If you're not promoting your offers on Facebook - or your brand in a general sense - you're really missing out. Facebook continues to have the world's largest user database, and with Facebook apps as a must-have on just about every smart phone model, you could be accessing new customers constantly.
For most of the informed world, talk of SOPA has them thinking about the impact on Google, YouTube, Facebook, and countless other popular sites that could be negatively impacted by what is being called the "guilty until proven...
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An infographic from GetResponse offers some interesting insights into how social sharing has seeped into email marketing. "Email Marketing + Social Media: When 1+1 Equals More Than 2" shows that emails including social sharing buttons saw click-through rates (CTR) substantially higher than those...
TBG Digital recently released its "Global Facebook Advertising Report: Q4 2011." Among the major findings is that average cost per click (CPC) rose by 10 percent in the U.S.
According to the latest figures from comScore, Google increased its already-dominant search engine market share in December, while Microsoft finally jumped ahead of Yahoo.
According to IgnitionOne's "Global Advertising Report: Q4 2011," mobile search ad spending in the U.S. saw a huge year-over-year increase in the fourth quarter. The report also found that the holiday season was kind to U.S. search advertising as a whole.
SOPA and PIPA. The first looks like a typo of "soap," and the latter seems like an enthusiastic fan of the Duchess of Cambridge's sister Pipa Middleton. Neither look or sound like bills which could fundamentally disrupt how we use the...
When you look closer at the language and provisions of SOPA, you see that it could fundamentally change some of the common things you do as a marketer or merchant
Marketers seeking reasons for optimism in 2012 should cast their eyes toward Washington, DC and London
